Legal System of Business Essay Example | Topics and Well Written Essays - 500 words

Legal System of Business - Essay Example The most common ADR methods are mediation and arbitration; however several other methods are available including: negotiations through facilitation; neutral evaluation; conciliation; summary jury trial; mini trial; neutral evaluation; judicial referee; and others (Goldberg, Green, & Sanders, 1985). In this instance, preparing an ADR clause that can be used by the learning team to resolve potential disagreements among team members requires an agreement on a complete definition of an ADR clause. Perhaps the most consistent and concise definition of ADR identifies it as a "procedure for settling disputes by means other than litigation; e.g., by arbitration, mediation, or minitrials" (Law Encyclopedia, 1998). Additionally, it is important that the clause make both business and legal sense, and include components that will avoid significant procedural issues or needless parameters that restrict the resolution process. In structuring the Alternative Dispute Resolution clause specific to this assignment, the goal was to be concise keeping needless complexity out of the resolution clause, including the necessary elements that demonstrate a clear understanding of the process to be used, but avoiding statements that may encourage disputes in its utilization (Aibel & Friedman, 1996).

Example proposal Essay Example for Free

Example proposal Essay INTRODUCTION 1.1 Being an establish company in the region requires the employees to pour in all their efforts in order to for the company to maintain and upgrade its performance in the market. For many years Rare Enterprise has produces to many famous products that make consumer look forward every time the company produces new product in the market. The success of the company produces relies on everybody shoulder from the lowest level to the top level of management as each of them has his/her on responsibilities in ensuring the  targets are well achieved. The expectations and the demands are too high as these may direct the employees to unexpected illness. This proposal is for sell the multiple use table. It to produces new product in market to make company always up to date and make competition with other company. The company needs to invest approximately RM200 000 for the overall set up of the multiple use table with the monthly expenditure RM15 000. 1.2 RARE ENTERPRISE 1.4 OBJECTIVE OF COMPANY Rare Enterprise is a company that produces product that easy to use. Our objectives are: 1) To help customer to manage their life. Our product is simple use and has a lot of functions. 2) Give a different idea and uniqueness in every product that will be produce. Our designer can generate creative and unique idea. 3) Bring Malaysia to world-wide. We will commercial our product to world-wide. Mission and Vision 1.5 Company’s Mission RARE Enterprise willingly provided a product for people especially youth generation to manage their life. We believe that everybody has their own idea that can be shown to the world. Thus, with their own originality, they can show it in our company as employees. Everybody loves selling and buying. So we are using this way to talk with people all around the world. Our mission is to create a product that can make people life more easier, reduce time and more comfortable. 1.6 Company’s Vision Within this coming ten years, RARE Enterprise will be at Paris, New York, Mesir, Chicago and Yemen to produce our product. We will maintain our  quality of product and creativity itself. We are going to born a company that will be well known as international company. We are aiming to commercial our product with international company. Create employees of production to develop our skills so that our product is produce based on interest of society and circulation of time. RARE Enterprise will make sure that our product of is high of quality and satisfied our customer. 3.1 The Vision of Product To make sure our product to be well known after we made the commercial. And we are targeting all school in Malaysia will use our product. 3.2 Aim of the proposed product Aim of the proposed product is to address: To address customers need To address company objective To achieve increased sales To add value in use of an item Taking care of business survival To meet the domestic market and abroad Increasing prosperity To expanding the field effort 6. MARKETING STRATEGY How we are going to let people know about our product is by publicity in local press, radio, television, personal recommendation and endorsement. By the way in every company there have a competition with others company that sell the same product like our company. Of course there have any customer demand for this type of product because many customer are complaining about other product that almost same with us that difficult to use. So we decide to fulfil the customer demand about our product. In our company, when we produce a product we mostly focused to youth generation. So it same like our target market because youth generation always up to date and need something that easy to use. We distribute and sell the product like we sell it in shopping mall, delivery and in our shop. We are chosen promotional medium such as TV commercial, leaflet and billboard. We are chosen that promotional medium because nowadays people always spent time with their family at home  while watching dramas on television. So they can watch the commercial also. Then, sometimes they go to any place and can see the big billboard on the road while they are driving.

Analysis Of Emily Dickensons C :: essays research papers

Analysis of Crumbling is not an instant Act by Emily Dickinson "Crumbling is not an instant’s Act'; is a lyric by Emily Dickinson. It tells how crumbling does not happen instantaneously; it is a gradual process occurring slowly and cumulatively over time. The structure of this poem is complex and it tied directly into the figurative meaning. This poem consists of three quatrains written in iamic meter but with no set number of feet per line. Also, the second and fourth lines of each quatrain thyme somewhat. Perhaps the most perplexing attribute of the structure is that Dickinson capitalizes words in mid-sentence that would not normally be capitalized. This could represent decaying objects; capitalized words represent things still standing and lowercase words represent things decayed. This poem is choppy at timed, but it flows smoothly at others. Long hyphens throughout the poem slow down reading speed. This could be compared to the rate of decay. Sometimes decay is rapid, sometimes it is slow. the last three parts of the poem’s structure help create its figurative meaning. Imagery is Dickinson’s main figurative tool in this poem. the idea that crumbling is progressive is supported by the last two lines of the first stanza, which state, “Dilapidation’s processes Are organized Decays'; This means that crumbling is a result of dilapidation, which is caused by gradual decay. The deterioration that results is progressive: one stage of decay leads to the next until crumbling inevitably comes along. The second stanza contains four images of decay: “cobweb, rust, dust and borer in the axis.'; These images are combined with specific details which give them a deeper meaning. The dust is a “cuticle,'; which suggests that it is at the edges. The “cobwebs on the soul'; suggest spiritual deterioration (cobwebs symbolizing neglect). “Elemental'; rust means basic corrosion and corruption. the “borer in the axis'; represents something that eats a person from the inside out. In the third stanza, the word “ruin'; is perhaps the most suitable word for describing both physical and spiritual collapse. “Devil’s work'; speaks for itself--the devil is evil, ruin is evil. this poem can describe any type o f ruin: personal, emotional, financial. The literal meaning of this poem is simple--ruin does not happen suddenly. It is actually a gradual process that is the result of continuous, small-scale decay.

Mini Dialectic Journal

This old lore I had forgotten; else I was not here. In the first scene, we see Teiresias brought in front of Oedipus to talk about the prophecy. He knows the true identity of the King, but feels like it is a burden for him to know it at all. He knows that it wouldn’t profit him to know the truth about Oedipus and the prophecy. He regrets being there, and wished that if he could have just forgotten it, then he won’t have to be in that place. As a prophet, Teiresias felt compelled to tell the truth though he knows that it won’t benefit him. He got dragged in the situation that’s why it’s really is burdensome for him. Ode 1 – CHORUS: Sore perplexed am I by the words of the master seer. Are they true, are they false? I know not and bridle my tongue for fear, Fluttered with vague surmise; nor present nor future is clear. Quarrel of ancient date or in days still near know I none Twixt the Labdacidan house and our ruler, Polybus' son. Proof is there none: how then can I challenge our King's good name, How in a blood-feud join for an untracked deed of shame? In this part, the chorus is somewhat doubting Teiresias and is siding with Oedipus. They’re saying that what the old prophet’s words were confusing, and because of this ambiguity, there is a hint of doubt in the prophecy. They dare not challenge the integrity of the good King Oedipus, as there is not much proof in what the prophet is saying. Because of this, none of them really knows what lies ahead in the future. Scene 2 – CREON: Were not his wits and vision all astray, when upon me he fixed this monstrous charge? When Oedipus and Teiresias argued, it unfolded to the King that someone would dethrone him, and it was Creon. Creon, brazened, stood up to question his King’s assumptions. He reasoned out that the prophet may be out of his mind when he said such things to Oedipus, which he shouldn’t believe much of what he says. Ode 2 – CHORUS: My lot be still to lead   The life of innocence and fly Irreverence in word or deed,   To follow still those laws ordained on high Whose birthplace is the bright ethereal sky No mortal birth they own, Olympus their progenitor alone: Ne'er shall they slumber in oblivion cold, The god in them is strong and grows not old. Still, Oedipus is devoid of the truth. He consults the gods, yet none of them seems to hear his woes and prayers. As a King who knows nothing about himself, he feels fear, anger and pity for himself. All he wanted to know was who his true parents are, but how will he now about it, if there’s know hope left for him to find the truth. Scene 3 – JOCASTA: My greetings to thee, stranger; thy fair words Deserve a like response. But tell me why Thou comest—what thy need or what thy news. Jocasta receives a visitor, who came to tell them that Polybus, Oedipus’ father has died. She thought that because of this, Oedipus was freed of the prophecy, only to find out that Polybus was really not the King’s father. Jocasta thought it was great news at first, only to find out that it would be a nail in the coffin for them. The visitor finally confirmed that Polybus and Merope were not Oedipus’ real parents. Ode 3 – CHORUS: Child, who bare thee, nymph or goddess? sure thy sure was more than man, Haply the hill-roamer Pan. Of did Loxias beget thee, for he haunts the upland wold; Or Cyllene's lord, or Bacchus, dweller on the hilltops cold? Did some Heliconian Oread give him thee, a new-born joy? Nymphs with whom he love to toy? At this part, the chorus questions that the real parents of Kind Oedipus, as the King himself doesn’t know anything about it. All that has unfolded to him that moment was realizations that he grew up knowing nothing about his own self, and as the truths became known, slowly he understands that there is a possibility that the prophecy about him has already been fulfilled. Scene 4 – OEDIPUS: Ah me! Ah me! All brought to pass, all true! O light, may I behold thee nevermore! I stand a wretch, in birth, in wedlock cursed, A parricide, incestuously, triply cursed! This part is the bitter realization that it was really him who’s mentioned in the prophecy, as confirmed by the shepherd. He killed his own father, and married his own mother Jocasta. He wasn’t able to bear all the bitter realizations in the end, despite all his greatness as a king. He was still a human being, weak at heart. Ode 4 – CHORUS: O heavy hand of fate! Who now more desolate, Whose tale more sad than thine, whose lot more dire? This is the summary of emotions felt in the story. Oedipus feels nothing but sadness, as his life has been full of lies. As he discovers the truth about himself, he learns that the prophecy has been true. He is the murderer of his father and had an incestuous relationship with his mother. Nothing could be worst that what he experienced. Exodos – OEDIPUS: Dark, dark! The horror of darkness, like a shroud, Wraps me and bears me on through mist and cloud. Ah me, ah me! What spasms athwart me shoot, What pangs of agonizing memory? After knowing the truth bout his life, Oedipus blinded himself, and has exiled himself away from the city. The haunting memory of his past would always be with him, that’s why he could not bear live in the light. Works Cited: â€Å"Sophocles' Oedipus the King†.   2000. April 1 2008. . Segal, Charles. Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge. 2nd ed. New York: Oxford University Publishing, 2001. SparkNotes. â€Å"Oedipus Plays†.   2006. April 1 2008. . —. â€Å"Oedipus the King†.   2006. April 1 2008. .   

Airport Security: Essential to Guard Citizens

Name Professor Subject Date Airport Security: Essential to Guard Citizens Airport security measures are essential to guard citizens against the significant potential for disaster. Airport security is the process of protecting public transport by aircraft, as well as the terminals from which passengers of these aircraft arrive and depart. The growing attempts of terrorist attacks on aircraft from the mid-1970s through 2001 have provided the need for greater security. The terrorist attacks on September 11, 2001, forced the government to create the Transportation Security Administration (TSA). Airport security has drawn the focus of the American public. With accounts of human error and various news reports of TSA failures to catch contraband items, the security debate draws a great deal of scrutiny from the public. There has been growing support for, and the eventual introduction of, full body scanners to improve the effectiveness of the security screeners. These scanners afford the TSA officers the technology to visually observe under the clothing of individuals entering the gate areas, making certain that there are no potential threats slipping through the security screening process. Checklist for Informational Essay 1. Does my introduction clearly state my thesis and give the reader an indication of the direction my essay will take? 2. Are my topic sentences and body paragraphs clear and well developed? 3. Have I fully supported my thesis with ample supporting details and examples? 4. Have I used a sufficient number and variety of sources in my paper? . Are all of my sources properly cited in the body of my paper according to MLA format? 6. Does my conclusion effectively summarize my main points and restate my thesis in different words? 7. Have I carefully proofread and revised my paper for sentence variety, word choice, grammar, and punctuation? 8. Does my Works Cited page include only the sources cited in the text? Is it correctly formatted? 9. Have I used the correct margins, line spacing, and other format issues required by the MLA sample essay and the sample provided by my instructor? Sources http://en. wikipedia. org/wiki/Airport_security https://www. cia. gov/library/center-for-the-study-of-intelligence/csi-publications/csi-studies/studies/vol50no3/airport_security_5. htm http://www. mlresearch. org/blog/job-search/394/airport-security-jobs-2 http://www. aviationnews. us/articles. php? art_id=13593&start=1 http://academic-papers. blogspot. com/2009/01/airport-security. html http://blog. appleseedexpeditions. net/how-to-go-through-airport-security-with-student-travelers/ http://www. naturalnews. om/033054_airport_security_biking. html http://www. heritage. org/research/reports/2006/07/time-to-rethink-airport-security http://www. rbs2. com/travel. pdf (Good source) http://www. aclu. org/files/kyr/kyr_english_5. pdf (rights in airports) http://www. fas. org/sgp/crs/RL32670. pdf http://llr. lls. edu/docs/41-1kornblatt. pdf http://www. businessweek. com/technology/content/aug2006/tc20060810_208055. htm http://www. airport-int. com/news/future-airport-security-technol ogy-system-unveiled. html http://www. airport-technology. com/contractors/security/

Refutation - Imposing A Rescue Fee Essays - Free Essays, Term Papers

Refutation - Imposing A Rescue Fee Essays - Free Essays, Term Papers Refutation - Imposing A Rescue Fee Bridget King Basic Comp. Refutation Essay January 11, 2000 Sending Out an S.O.S On January 2nd, while I was perusing the Providence Journal I stumbled upon the editorial page. On the page was an article titled Imposing a Rescue Fee which was written by an anonymous author. This person favored imposing a fee for people whom needed rescuing from life or death situations. While reading this article I became very upset. Although the author does have the right to his or her opinion there are several flaws presented. I strongly disagree with the idea of imposing a rescue fee. Imposing a rescue fee will damper many peoples adventure streaks. People will not want to participate in any recreational activities; risks will not be taken at all for fear of needing rescue. The rescue fee is simply an intimidation factor and if it is passed the natural curiosity of people will become extinct. Besides that, a fee can not be put upon a persons life. A person has the right to do what they please with their life, if theyd like to gamble with their life let them. The author stated the ease of using cell phones on which more hikers plead for help. Well duh, isnt that the purpose a cell phone serves? The purpose of a cell phone is to be able to call for help during an emergency or sticky situation. The author also goes as far as to say hikers often cant make up their minds whether they really need to be rescued, or just want to hear a friendly voice I dont think so, if you have been stranded on the peak of a mountain for three days without food or water, it is clearly a time to call for help. One major flaw presented in the article is the issue of money. Most of America is filled with average working Joes and they are not made of money. So the article not only imposes a ridicules idea but also discriminates against the financially challenged portion of society. By imposing the fee it is basically saying only the rich can be adventurous. Although I do not agree at all with the idea of imposing a rescue fee I also think the author had good intentions. The world in which we live must be safe to an extent but freedom is also very important. You only live once and you have to live life to the fullest and if that means jumping off a cliff with some cloth tied to your back, so be it.

Renn. Manners essays

Renn. Manners essays Societies and cultures are often defined by the behaviours and idiosyncrasies that are unique to a group of people. Just as this rule generally applies to the modern world, so does it to the past and more specifically the time of rebirth in western society (AKA the Renaissance.) Just before and during this period, the process of urbanization took place across Europe, as surplus agriculture (as a result of new technology and methods) allowed the former rural classes to move to developing metropolitan cities. The result of this process was inevitably that people would interact with one another on a more regular basis than before, and the old medieval debate about the contemplative and secluded life versus the active and social life seemed to be resolved. In his book Galateo, Giovanni Della Casa addresses the issues that displease him in the developing active life and attempts to codify a set of manners to deal with these issues. On the surface, this treatise provides many examples of social behaviour that are familiar with us in the modern world, but if the reader carefully examines how these manners fit into the context of the Renaissance, certain cultural assumptions of the time period are hidden just beneath the surface. In order to understand the context in which the book was written, we must first examine how the author fit into this exciting period of change. Giovanni Della Casa was an Archbishop, and influential individual as a diplomat for the Vatican. Despite his ecclesiastical background, Della Casas writings prove to the reader that the general mentality of the Renaissance (especially in the middle class) was the overarching cultural assumption that viewed the active life as worthy aspiration. The Galateo covertly expresses humanistic ideals, republicanism and praise for the public man, giving the reader a clear impression of what the culture of the time was like. The first way that Della C...

The Pearl Quotes Explained

The Pearl Quotes Explained The  Pearl  by John Steinbeck is a novel about an impoverished young diver, Kino, who finds a pearl of extraordinary beauty and value. Hardly believing his luck, Kino believes the pearl will bring his family fortune and fulfill his dreams of a better future. But as the old adage goes, be careful of what you wish for. In the end, the pearl unleashes tragedy on Kino and his family. Here are quotes from The Pearl  that illustrate Kinos rising hope, overreached ambition, and, finally, destructive greed. The Pearl Quotes Analyzed And, as with all retold tales that are in peoples hearts, there are only good and bad things and black and white things and good and evil things and no in-between. If this story is a parable, perhaps everyone takes his own meaning from it and reads his own life into it. Found within the prologue, this quote reveals how The Pearls plot is not entirely original to Steinbeck. In fact, it is a known story that is often told, perhaps like a folk legend. And as with most parables, there is a moral to this story.   When Kino had finished, Juana came back to the fire and ate her breakfast. They had spoken once, but there is not need for speech if it is only a habit anyway. Kino sighed with satisfaction- and that was conversation. From Chapter 1, these words paint Kino, the main character, and Juanas lifestyle as unembellished and quiet. This scene depicts Kino as simple and wholesome before he discovers the pearl.   But the pearls were accidents, and the finding of one was luck, a little pat on the back by God or the gods both. Kino is diving for pearls in Chapter 2. The act of finding pearls represents the notion that events in life are not actually up to man, but rather chance or a higher power.   Luck, you see, brings bitter friends. These ominous words in Chapter 3 spoken by Kinos neighbors foreshadow how the discovery of the pearl can harbor a troublesome future.   For his dream of the future was real and never to be destroyed, and he had said, I will go, and that made a real thing too. To determine to go and to say it was to be halfway there. Unlike the deference to the gods and chance in an earlier quote, this quote from Chapter 4 shows how Kino is now taking, or at least trying to take, full control of his future. This raises the question: is it chance or self-agency that determines ones life? This pearl has become my soul... If I give it up, I shall lose my soul. Kino utters these words in Chapter 5, revealing how he is consumed by the pearl and the materiality and greed it represents.   And then Kinos brain cleared from its red concentration and he knew the sound- the keening, moaning, rising hysterical cry from the little cave in the side of the stone mountain, the cry of death. This quote in Chapter 6 describes the climax of the book and reveals what the pearl has wrought for Kino and his family.   And the music of the pearl drifted to a whisper and disappeared. Kino finally escapes the siren call of the pearl, but what does it take for him to change?

Personal Narrative Being a Christian in a Pluralistic Society Research Paper - 1

Personal Narrative Being a Christian in a Pluralistic Society - Research Paper Example When I first started out as a young Christian, I thought that all worldviews that were not my own had to be wrong or backward in some way.   Then, as I began to become wiser with age—having attended Selma Unviersity—I learned about different ways one can see the world with my university studies.   I learned more about my Christian faith and how to preach at Birmingham Baptist Bible College.   At Faith Grant Seminary in Birmingham, Alabama—my spiritual formation was shaped even more than when I was at BBBC.   My BA in pastoral theology, my MA in religion, and my doctorate of Divinity have all shaped who I am today.   Without that theological training, I doubt that I would have become as open-minded as I am today.   In addition, I studied through distance learning with Trinity Distance Studies.   As such, I am currently working towards a Masters in General Psychology with University of the Rockies, after having received a BA in Psychology from Ashford University in 2007.   Before getting my degree in psychology, I never had fully appreciated how complex human beings are—from their motivations to their religious practices and everything else which makes people their unique selves.  Ã‚  When I first started out as a young Christian, I thought that all worldviews that were not my own had to be wrong or backward in some way.   Then, as I began to become wiser with age—having attended Selma Unviersity—I learned about different ways one can see the world with my university studies.   I learned more about my Christian faith and how to preach at Birmingham Baptist Bible College.   At Faith Grant Seminary in Birmingham, Alabama—my spiritual formation was shaped even more than when I was at BBBC.   My BA in pastoral theology, my MA in religion, and my doctorate of Divinity have all shaped who I am today.   Without that theological training, I doubt that I would have become as open-minded as I am t oday.   In addition, I studied through distance learning with Trinity Distance Studies.   As such, I am currently working towards a Masters in General Psychology with University of the Rockies, after having received a BA in Psychology from Ashford University in 2007.   Before getting my degree in psychology, I never had fully appreciated how complex human beings are—from their motivations to their religious practices and everything else which makes people their unique selves.  Ã‚   The reason why pluralism is the focus of this writing is because I feel it is a very important issue to address in today’s society—and I have learned to become comfortable with pluralism, because I now understand the intricacies of Cartesian dualism and can appreciate the fact that everyone who does not believe what I believe is necessarily wrong.   In fact, we may all have different paths to God, but that does not make my religion any better than someone else’s.   We just have different perspectives.   I believe this is a wholesome outlook in a world where relativistic attitudes are common, and lots of people don’t stand up for their beliefs anymore.   I believe that I can be a strong, committed Christian—even in the face of shifting paradigms in various religious communities.   The context in which my learning took place with regards to pluralism includes a strict Christian upbringing in a Baptist family.  Ã‚  

Operations Management - Inventory Essay Example | Topics and Well Written Essays - 500 words

Operations Management - Inventory - Essay Example Here, when t he inventory of raw materials is over, it does not prompt a requirement. The entire action is towards coming up with the end product or the complete product. It is important to distinguish between both the philosophies, since goods are classified as end products and raw inventory. Each of these is governed by a particular kind of demand, which in turn, is governed by the above philosophies. Therefore, inventory management requires the differentiating between the two philosophies. Independent demand inventories are the ones that include the finished goods or the spare parts of these goods. The demand is independent of the operations and is solely dependent on the market conditions. On the other hand, dependent demand inventories are unfinished raw materials that go into the making of goods. These are governed by the demand for the end product as well, apart from the market conditions. Therefore, it is dependent, not only on the market scenario, but also the operations and the demand for the end product. For instance, if a toy wagon is the subject, then the wagons would fall under independent demand, while the wh

The Financial and Economic Environment of a US website business Essay

The Financial and Economic Environment of a US website business targeting South African students - Essay Example The services provided are universities/colleges details with their respective courses, course details, and online resources, career counseling through emails, telephone and online-conferencing, and student visa assistance. Price: The price charged from the students is based on the type of membership. There are two types of membership- Basic and Premium. The services for the Premium members are in addition to the services which Basic members will avail. The membership fee is US$30 for Basic members and US$50 for Premium members on annual basis. Place: The customer will be able to subscribe and pay online. According to the membership, the customer will be provided with a login id and password from which it can access the services offered to him/her. Promotion: As this is an online service, the target group of customers can be reached out through advertising in career magazines, local newspapers, online via social networking sites, and promotional campaigns setup in the schools and coll eges campus. Financial & Economic Environment South Africa has a well-developed financial and legal environment with its stock exchange the world’s 18th largest exchange, ranked 17th with market value $1.013 trillion in 2010. It is one the most advanced developing countries on African continent. It is a middle-income economy with abundant natural resources. The country’s former fiscal policy was conservative mainly focused on controlling inflation and reducing budget deficit. The policies still exist but the recent global recession has put pressure to provide with the basic services to poorer sections and provide for employment guarantees. The unemployment stands at 25% which is high as compared to other economies such as US and UK which are at 107... The paper tells that South Africa has a well-developed financial and legal environment with its stock exchange the world’s 18th largest exchange, ranked 17th with market value $1.013 trillion in 2010. It is one the most advanced developing countries on African continent. It is a middle-income economy with abundant natural resources. The country’s former fiscal policy was conservative mainly focused on controlling inflation and reducing budget deficit. The policies still exist but the recent global recession has put pressure to provide with the basic services to poorer sections and provide for employment guarantees. The unemployment stands at 25% which is high as compared to other economies such as US and UK which are at 107 and 87 respectively. In 2000 population below poverty lines was 50%. South Africa is ranked 30th in terms of Foreign Direct investment at home. South Africa’s main trading partners include China, Germany US, Japan and UK. The country was the h ost for 2010 FIFA World Cup which boosted its business revenues and infrastructure. USA is the market-oriented economy with the most advanced technology. In many previous years the country has been the net importer of the goods and services being the number 1 importer in the world and ranked 4th in exports. Its population below poverty line stands at 15.1% and unemployment rate at 9.6% in 2010. The country is also the largest consumer of oil. The US and South Africa signed a $120 million investment fund protocol under OPIC (Overseas Private Investment Corporation) in 1996 for equity investments in South Africa.

Managing and Improving Quality Term Paper Example | Topics and Well Written Essays - 1250 words

Managing and Improving Quality - Term Paper Example There are three performance improvement methodologies described in this paper. Six Sigma is one of the methodologies and was initiated by Motorola then publicized by General electric. It is a manufacturing methodology whose focus is on variance reduction via a problem solution approach in order to improve quality of output. Lean thinking which was pioneered by Toyota as the company’s key to success. The methodology aims at reducing waste in order to improve the performance of business via workflow improvement. Theory of Constraint is a methodology which focuses on constraints of the manufacturing system and stresses on quicker systems throughput in a system process. Comparison of performance Improvement Methodologies Agenda Six sigma Lean thinking Theory of constraints Theory Reduce variation Waste elimination Constraint management Targeted Organizations Manufacturing manufacturing Manufacturing spotlight problems Flow of work Systems limitation Applications Definitions Analyz ing Improving Controlling measuring Value recognition Recognizing value stream Perfection Pull and flow Recognizing limitations and exploiting them. Subordinate process Constraint elevation Cycle repetition Assumptions Problem existence Quick throughput Limited inventory Fluctuations Measurement of performance for managers. Quality improvement. Removal of waste improves the performance of business. Several but small improvements are preferable compared to systems analysis. Speed and volume emphasis. Use of existing systems. An independent process. Primary effect Output process is uniform Decreased flow time Quick throughput Use of Six Sigma in healthcare organizations Six Sigma offers healthcare organizations a structure for Quality improvement both as a measurement as an application. Six Sigma is important in a healthcare organization for viability reduction in clinical service delivery. The application of Six Sigma in healthcare is a quality improvement plan in the process of medi cation application. Its presentation in this methodology demonstrates the versatility of these quality improvements in the healthcare organizations. Six Sigma in QI plan is a concept in statistics that represents the differences in data which has been set about its mean. In healthcare organizations the process capability measures the mean of the process in relation to the closest patient specifications limit. Six sigma as a management methodology provides the healthcare organization with the ability to systematically reduce its current errors and defects occurrences to low levels. This is achieved with a specific goal of delivering services with minimum error for maximum opportunities. Therefore in healthcare services the QI plan for six sigma is consider as a measurement and a methodology as well. In the healthcare organizations Six Stigma is applied in reducing variation sources found in various process of the organization. These processes include patient treatment, billing, patie nt triage and technology use by employees. Six Sigma was chosen by the many healthcare organizations due to its ability to evaluate process capability in performing defect free in a case where the defect is defined as something that patient satisfaction. At the same time, Six Sigma helps in designing,

Icon Research Paper Example | Topics and Well Written Essays - 1500 words

Icon - Research Paper Example Similarly shapes tend to impact mind in informative way (Ciotti par 1-5). The Icons used by Microsoft represents freedom and four colored blocks in the icon tell about aspects and range of products in which freedom is claimed. The information shared from an Icon design is easy to remember. The products aim at fulfilling consumer demands created by market dynamics. They are changed in order to have greater audience and fixate consumers with product characteristics. History of Icon creation is old and dates back to the Greek era. Churches, Citadels and certain Buildings wore Icons to make people feel their imposing presence. Today Icons are created and re-launched in different ways to convey variety of messages; there are fonts, shapes, abstract images or even simple lines to represent ideas, groups and consortium etc. For example some icons are colorless like that of Apple, Mercedes and certain news channels. They actually convey neutrality, balance or a message of calmness. Toblerone, one of the finest chocolate companies from Bern, Switzerland has a hidden silhouette in its Icon. A bear in mountain illustration conveys the product to be originally from Bern, The City of Bears. Icon used by Baskin Robbins flashes a figure of 31 whenever seen or reminded of. Similarly an arrow that forms a smiley under amazon.com has a tail on ‘A’ and head on letter ‘Z’. It conveys availability of almost everything one needs (Ad par 4 -8). These icons convey in variety of ways and are helpful in marketing of products and services. With time some icons lose their attraction or magnetism in the face of human psychological process of habituation. People stop paying attention and sometime more attractive and imposing icons surface as competitors with better marketing stunt. Microsoft can be cited as an example. The internet explorer in Microsoft operating system is not being used by most

Amazonia S.L Essay Example | Topics and Well Written Essays - 2500 words

Amazonia S.L - Essay Example e growing population of competitors in Matarà ³; however it had successfully recovered by opening new business practices with the help of his nephew, Carlos Costa. Based on the income statement figures of Amazonia, S.L. from the year 2002 up to 2004 its net income is improving as well as the revenue of the business. This had proven the success of Amazonia, S.L., and this big market share was brought about by customer’s loyalty. On the other hand, the market situation is rapidly changing and so with the customer’s taste and preferences. This situation should be properly handled by Amazonia, S.L. to avoid recession in the near future. The idea of innovation had long been considered by Mr. Antonio Moreno and the task was given into the hands of his son, Miquel. Soon after Miquel deals with the operations and customers of the company, he discovered a new idea of innovation – to establish cocktails Copacabana, a production and merchandising division of exotic fruit j uices, emphasizing their healthy properties. The main thrust of this paper is to identify whether the proposal of Miquel Moreno would be viable for the business. He really believes that cocktail Copacabana is a good business but how will he present the evidences in a manner that is convincing to the partners of the company. Although Miquel had gathered reliable data for his proposal, he at the same time lacks familiarity with the daily practices of the new business. Thus, this paper would also tackle about the minor and major stated problems of the new proposed business with a corresponding alternative solution. Every business venture whether unknown or known to the market has to face different problems brought about by environmental changes (Thomson 9). This is part of every business which no one can hide or run away from it. This situation will likely occur either in the present or in the future situation, and so before this could happen, the business should have its own coping mechanism in an

Icon Research Paper Example | Topics and Well Written Essays - 1500 words

Icon - Research Paper Example Similarly shapes tend to impact mind in informative way (Ciotti par 1-5). The Icons used by Microsoft represents freedom and four colored blocks in the icon tell about aspects and range of products in which freedom is claimed. The information shared from an Icon design is easy to remember. The products aim at fulfilling consumer demands created by market dynamics. They are changed in order to have greater audience and fixate consumers with product characteristics. History of Icon creation is old and dates back to the Greek era. Churches, Citadels and certain Buildings wore Icons to make people feel their imposing presence. Today Icons are created and re-launched in different ways to convey variety of messages; there are fonts, shapes, abstract images or even simple lines to represent ideas, groups and consortium etc. For example some icons are colorless like that of Apple, Mercedes and certain news channels. They actually convey neutrality, balance or a message of calmness. Toblerone, one of the finest chocolate companies from Bern, Switzerland has a hidden silhouette in its Icon. A bear in mountain illustration conveys the product to be originally from Bern, The City of Bears. Icon used by Baskin Robbins flashes a figure of 31 whenever seen or reminded of. Similarly an arrow that forms a smiley under amazon.com has a tail on ‘A’ and head on letter ‘Z’. It conveys availability of almost everything one needs (Ad par 4 -8). These icons convey in variety of ways and are helpful in marketing of products and services. With time some icons lose their attraction or magnetism in the face of human psychological process of habituation. People stop paying attention and sometime more attractive and imposing icons surface as competitors with better marketing stunt. Microsoft can be cited as an example. The internet explorer in Microsoft operating system is not being used by most

Informational Interviewing Project Questions Essay

Informational Interviewing Project Questions - Essay Example 8. An event organizer always has a backup plan in case the original plan does not work out. Do you always have a backup plan? Can you please kindly give an example whereby such a backup plan saved you from eminent embarrassment? 9. How do you deal with disgruntled clients who feel that you did not organize the event to their liking, for example, a bride who feels that her wedding organization is appalling? How would you respond and in what ways would you address the issues? 10. One of the essential factors in event organizing is taking into consideration the needs and wants of the client. In your experience as an event’s organizer, what are some of the extravagant requests that a client asked for and how did you meet them? 11. The event organizing industry is growing tremendously. What are the qualities that set your organization apart from the rest? In addition, what other services do you offer, which make your clients prefer your firm to the rest? 12. Marketing is necessary for any company wishing to cut a niche in any field (Donovan & Henley, 2010). What mode of marketing do you use and what strategies and policies are you or have you implemented to ensure that your firm is well known? 13. The location of the event is one of the paramount things an event organizer should determine. How do you come to pick a location for an event? What criteria do you use and do you outsource the services of a land/site surveyor? 14. As a sales manager, what criteria do you use to calculate the total cost of organizing the event from conception to completion? Who bears any additional cost that you may incur during the process? 15. As a creative coordinator and a sales manager, how do you survive with the ever changing trends happening within the industry? What strategies do you utilize to conduct market research and competitive analysis so that

IMC Plan Essay Example for Free

IMC Plan Essay Executive summary The strategy of this IMC plan is to extend Abercrombie Fitch target audience, young generation, to the senior segment; the reason by doing this strategy is because there are more potential customer that haven’t been discover yet, so if we can reach to those people, the brand can expand its market and gain more profit. Furthermore, the current image that AF holds in people mind might be a brand that provides casual luxury products or a brand that is only for young people, but if the brand can have the opportunity to upgrade its image to compare with those high-end brands, the brand value will increase dramatically. And so by, we must add the element of maturity into our brand image and appeal senior customer to purchase our product. In order to carry out this strategy, this IMC plan will use different marketing communication tools such as product placement, event marketing, advertising and public relationship to accomplish this goal. Eventually, after execute this new strategy for AF, more and more senior will consider AF is a brand not just for teens but also for them. Business situation review * Brand introduction: Abercrombie Fitch, also known as AF, is a renowned worldwide fashion brand that provides people the sense of causal luxury; it has a variety of product from the shoes that you wear on foot to the hat wear on the top, even fragrance and those exquisite accessories you can buy one at the store as well. Nowadays, AF has more than 300 branches within the U.S, and several stores around the world. The reason why AF is so popular recently is because the style of the product is unique and modern; furthermore, the products also possess high quality as well. Additionally, another reason that AF has such high popularity is because the affordable price, take the T-shit for instance, the average price is 25 to 30 dollars, if we compare AF to those famous brand such as Armani, Ralph Lauren, Calvin Klein, we can find out the price that AF stands is much friendly than the others. * Target market: The main market of AF is target at those young adults, from the age 18 to 25, different nationalities, color and characteristic, and those people who love fancy stuff but can’t afford extremely expensive brand. One of the things that AF attract people is the image that displays the personality of vivid, young but a great sense of mature. Many people might consider a brand that is for young population as premature, the massage that, however, convey from AF is the sense of fashion and the high-class feeling. Furthermore, due to the affordable price, young adult Can have the ability to buy such a brand that provides the sense of fashion and distinguish themselves among others. * Competitive Among the retail-clothing industry, there are various of brand that possess almost the same brand image as AF, but the reason why AF still can distinguish from those brand is because the unique brand equity that it stands. Therefore, although there are some attributes that similar with AF, we still can scrutinize into those nuance and seek out some different between each others, and that’s quite important to execute before doing our own IMC plan. Therefore, those brand listed below are similar with AF, and all in the same category. 1. HM HM (Hennes Mauritz AB) is an international fashion brand, which comes from Swedish. The target market of HM is for men, women, teenagers and children, and those people who love fashion products. The feature of this retail-clothing company is to provide fast-produce product that provides consumer the fast pace of trend, it means that the time from the design process to the product been displayed in the store is short. Because of that, consumer can enjoy those fashion products at the very first hand. The company has more than two thousand chain store around the world. Meanwhile, HM often co-branding with other fashion designer such as MARNI, VERSACEï ¼Å' LANVINï ¼Å'JIMMY CHOOï ¼Å'ROBERTO CAVALLI, etc. This strategy makes the product more valuable than before, and triggers the collecting enthusiasm among those consumers. 2. ZARA ZARA is one of the most famous fast-fashion brands in the world now, it owns by Inditex Group, a giant Spanish closing retail company. The company claims it only takes two week from producing a new product to any chain store. One of the marketing strategies that ZARA possess is that they don’t execute any commercial advertisement, instead of doing that; they transfer the capital to set up another branch. The target audience is those people prefer enjoying fast pace fashion product, and want to be distinguishes from other people. 3. Forever 21 Forever 21 is a fashion brand that from the U.S., and it has many branches in major cities around the world. The brand offers trendy clothing and accessories to those people who love exquisite product, especially the female market. The price position that the brand stands is quite friendly compare with those high-end fashion brands such as Armani, Gucci, LV, etc. 4. GAP GAP is a brand that owned by The Gap, Inc., an American clothing and accessories retailer. The target market that the brand focus at the first place is only on blue jeans and T-shit, but later the brand expands its product category to suit the needs of men, women and children. The personality of GAP is more general than those others brand such as HF, AF, Forever 21, and the spectrum of age for using GAP’s product is much broader as well. * SWOT analysis for AF STRENGTHS: 1. Acceptable price The price strategy is a very essential factor that determines the brand position. One thing that makes AF so popular is the affordable price; more people can enjoy certain level of luxury or fashion based on a friendly price. Because of the affordable price, fashion is not a privilege hold by those rich people. Take the price of a pair of jeans for instance; compare with a 190 dollars jean that DIESEL sale, the price of the jeans that AF is only around 70 dollars. Therefore, the friendly price is a factor that can strengthen this brand, and make more people interest in it. 2. Specific market audience Abercrombie Fitch creates a very specific target segment that helps the brand to focus on certain consume. The target audience consists of various people, but the most important factor is all about the young generation. Meanwhile, due to the specific marketing segment, the brand can come out with more specific strategy that makes them easier to reach through the consumer. 3. Strong distribution strategy There are several ways for AF to distribute its product; the first one is the brick and mortar store, such as those stores inside Macy’s. Second, the consumer can purchase the product online due to its own online store, allowing those busy people to shop instead going to the store. Meanwhile, some times there are some special promotion only carries out on the online store. 4. Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. 5. Stylish design The image that shows on AF’s product is simple but stylish. However, maybe there are fewer picture or character on the product, but the design that shows on all product convey a sense of modern and fashion, and that’s the reason so many people get appeal on this amazing brand. WEAKNESS: 1. Few branch chain store in the Asia and Europe market The number of the chain store within Asia and Europe market is way below the number in the U.S. First of all, during the past ten years, the closing market in Asia has growing extremely, and due to AF is an international fashion brand, the distribution strategy should emphasize on this booming area more in order to generate more profit and enhance the brand awareness and loyalty. Furthermore, when talk to fashion; the first place that pops out in your mind will definitely be Europe, such as London, Milan, Paris, etc. Thus, in order to strengthen AF fashion image, letting more people aware of this brand is necessary. 2. Provoking image In order to make the advertisement more attractable; AF usually use the idea of sex to appeal consumer. Lots of advertisement or picture imply some kind of sexual implication that some times makes people feel unpleasant especially those conservative. 3. Untruthful information via on-line advertising When AF is doing some kind of promotion via the on-line store, some time the information is not clear and not congruent with the information that they promoted in the brick and mortar store. 4. Similar design concept with the competitor Some time is a little bit hard to distinguish AF’s product from those competitor, not because the design but also the attributes of the brans parity, especially when the target audience is similar with each other THREATS: 1. Losing senior market Because the target market that AF holds is focus on the young generation, therefore, senior might not consider AF as the brand when they want to shop for garment. 2. Generate negative brand image The advertisement that AF usually conduct is by using sexual appeals to attract people, or using macho male or sexy female to enamor consumer. This, however, tactic might creates some negative feeling among the brand, the consumer; especially those parents might deems AF as a bran which is not ethical. 3. Losing market share due to brand parity There are several brands that possess similar product or design with AF. Therefore, how to distinguish each other will be the most important things that the brand needs to take into consider. Otherwise, the consumer can’t recognize the difference between AF and the others. 4. Losing market share due to few chain store oversea There are over 300 stores within the U.S, but just couple branches in the international market. In comparison with AF, many brand expand their chain store all over the world, letting more people enjoy the pleasure of shopping their products, such as HM, ZARA, GAP, etc. The sake of setting branches around the world is not just generate company’s revenue but also build up brand awareness in people’s mind, forcing people to familiar with the brand image and strengthen the brand loyalty. OPPORTUNITIES: There are many possible opportunities that AF can deal with, and each opportunity can set up different positive consequence that will provides somewhat benefit to AF and give the brand various direction to manage their strategy and fulfill the mission they possess such as adding the â€Å"Green† concept to the product, offer free modification among all pants, enhance the on-line system that gives more access for customer to shop or some special event like Issuing limited products. However, within this IMC plan for Abercrombie Fitch, the main idea that I want to express the most is the target market exist some certain possibility to generate more profit or brand awareness by playing more attention on those seniors. Based upon this idea, there are several opportunities that we can follow: 1. Make AF more suitable to senior by redesign the products The reason that redesign the product can appeal more senior customer is due to the style or graphic that display on the product might be deemed premature by those senior. Therefore, if the brand can place more effort on designing the right style senior likes, the brand can expand its target market to a higher level. 2. Change the stereotype that AF is a brand for young generation In the mind of people who love fashion product, AF always be considered as a brand for young people, not because the product itself, but also the image that the commercial present to the public. Thus, AF should dedicate more on the image, the image that convey more maturity. As a result, it will attract more senior customer to purchase AF’s product. 3. Positioning AF as a brand to senior Abercrombie Fitch can be the brand that provides not just the casual feeling but also the high level of exquisite perception. Expanding the product category to more mature product might be a way to strengthen the image of maturity. Meanwhile, AF can make itself be seemed as the level of those high level fashion brand such as Gucci, LV, PRADA, etc. This move will give the massage to the consumer that AF can also suit the need of their desire for the product that is fashion and also possess the personality of mature. Marketing objective According to the 2010 Form 10-k, Abercrombie Fitch Co. provided by the U.S. Securities and Exchange Commission, the revenue of AF is $ 3.469 billion, and it’s getting better compare with those previous years. In order to, however, make the company generate more profit and brand loyalty, we must scrutinize into those potential opportunities and carry out the best one, therefore, the marketing objective within this IMC plan is that Abercrombie Fitch will increase the revenue and develop more potential customer from expand the target market which is from the young generation to those senior consumer, by three years later. As we know, the target customer for AF is focus on those young generations, especially from the age 18 to 25. Thus, by extending the target audience, AF can attract more potential customer and gain more profit. 1. Product Within this IMC plan, we are not selling any particular products or item but rather the brand or any products that associated with AF. The idea of this plan is to expand the age segment in order to attract more senior customer than before. Therefore, how to make the products appealed to those older customers is the concept that me need to take into account, in addition, putting more mature element in the design process will give the final product a sense of maturity and a bit more fashion. Thus, the marketing objective at this part will be adding more mature flavor to the product and strengthen the product image to a high level that indicate the sense of maturity. After the fulfillment of this objective, Abercrombie Fitch will not just the brand only focus on young people but also justify the reason why the brand suit the senior as well. 2. Price Sometimes the price is the hardest part to decide in the process of setting objectives. Different brand price range from cheap to outrageous high, one of the reason that why AF is so popular is due to the affordable price, the price that most of the people can afford it. However, affordable price is not equal with the normal quality, adding value to the price, make the price value beyond the price itself. There is several ways to accomplish this concept such as providing a higher quality of customer service in order to enhance the relationship between both sides, or strengthen the brand image by making people believe AF is a brand that provides high quality merchandise. Eventually, the goal is to convince consumer the value of the price is way beyond the actual one. 3. Place Most of the time when shopping in the store, it’s obviously that the majority of customers are teenager, and one of the reason might be the environment is designed to attract the target market (young people), therefore, all the decoration or the aura inside the store is more like a young generation style, such as the picture on the wall usually are those macho men and sexy female; the perfume inside the store is so strong that you can smell it after you leave the store and the light is a little bit gloomy that some time make people feel dizzy. As a result, all the reason that I mentioned above might be the causes that hesitate senior to shop in the store. Therefore, the marketing object of this part is to create a better and comfortable environment for senior. Meanwhile, it’s important not just to provide a suitable circumstance to shop but also an understandable way to reach through. 4. Promotion One of the problem that we need to solve with the promotion is to break through the generation gap, this gap might seems nothing seemingly, but it sure does matter the way that the promotion take place. The reason that I mention it is because the way senior see through the promotion process is totally different than young people, therefore, the marketing objective is to concentrate on the meaning of the promotion, providing information that will attract senior customer to the store and also form the knowledge that AF is a brand not just for kids but also for adult. As a result, by using the proper promotion, AF can attract more people to generate more reputation, and boost the revenue as well. The central strategic idea Among those fashion brands, AF is the one that focus on the casual luxury segment, many people willing to buy its product due to the quality product and the fashion brand image, because of that, AF become one of the most popular apparel brand among the world nowadays. However, when talking about the position that AF stands, most of the people will consider AF as a brand that only suit for young people, most of the product that display in the store are hoody, T-shirt or jeans, those product usually deem as for children, but that is only the stereotype among all of us, if AF can attract more people that is older to purchase the product, the image will eventually change, and the brand will be widely consider as a mature brand such as Ralph Lauran, Tommy or Calvin Klein. As far as I’m concerned, the reason why I think expand the target market from young people to senior is a proper strategy for Abercrombie Fitch is because there still exist a great amount of potential customer th at can bring a huge profit to AF; having a bunch of young loyalty customer is not enough, the best way to build up a phenomenal reputation is to provide service to both junior and senior, make the brand broadly acceptable. Furthermore, when talk to those renowned brands such as LV, Gucci, Armani, we won’t consider them as a premature brand or a bran that is only suit for young generation or some certain group but a brand that provides high quality of exquisite product. The purpose of this strategic idea is not putting Abercrombie Fitch at the same position as those fashion brands that I mentioned above. The reason of this strategy is to elevate the brand to a higher level that provide the mature feeling that can attract senior customer, meanwhile, when more and more senior customer enjoy AF’s products, the brand image will become more solid and convince people that AF is a brand that not only suit for teens but also for adults. However, before starting this strategic idea, there are several thing that we need to reconsider, such as the communication situation, how’s the current communication channel looks like? What’s the tactic that Abercrombie Fitch utilized to reach through customer? Is the current tactic suit for our new customer? Those questions are the one we need to elaborated, and come out with a more specific plan that can appeal more people, especially senior, to purchase our product. Furthermore, we have to redefine our customer, make sure me know the attributes of their shopping behavior or even the style that those senior prefer, this effort will give us the knowledge to know our customer deeper and better. Communication situation analysis According to this strategic plan for Abercrombie Fitch, the main problem for senior to shop for AF’s product is the wrong cognition that the brand is only suit for young people, and because of this reason, most of the senior will rather choice other brand that will provides them the sense of maturity and possess the fashion feeling at the same time. Therefore, based on this obstacle, we need to convey the right information to the right person. Thus, the information must be via the right channel and the massage must be tailor to match what seniors needs. Nowadays, most of the information exposed through different media, and it’s easy for people to see. However, there is no such a No.1 option, different media has its own function, it can’t just apply to every one’s need. For AF, we can grab the message from various ways, such as the commercial lunched on the TV, the picture issued inside the magazines, the image display on the giant billboard, the store that we shop on-line or even the massage within the store. Those channels all can make a very well impression on us; therefore, the detail inside those channels will be the key factor to change people’s attitude. Take the magazine for example, in order to appeal senior customer, the picture inside the magazine can’t just use young people as model, it has to show some grownup that is mature enough to bring out the specific feeling. Target audience analysis When speak to Abercrombie Fitch, the first image or feeling that pop out consumers’ mind is the perception of vitality and youth, thus, the target audience for AF is focus on those young generations from the age18 to 25. Meanwhile, except the age, there are several attributes that possessed by those people, such as the tendency of collecting fashion products, or owning the ability to purchase fashion items to make themselves looks better. However, based upon the new marketing strategy, the final goal is to extend the age segment and bring more senior customer to this market, therefore, the new target audience among this marketing plan is the age from 30 to 50 and possess the following characteristics: 1. Self-Independent on the economic status Generally speaking, most of the young customers can’t afford to purchase a great amount of products at the same time because they are not self-independent on the economic status; they still rely on parents’ income to supply their daily cost, and subject to parents’ order. However, if the target audience is focus on those seniors who have a greater power of consumption than those youth, they can purchase more products and make the purchase decision by their own. Moreover, due to this customer characteristic, there will be more consumption either inside the store or the on-line purchase, and the revenue will have a sharp increase as well. 2. Live in the urban area There are several good parts that benefits the customer that live in the urban area, the first one is the people can have more access to purchase AF’s product. Although the Internet is so popular now, we can even purchase the product at the on-line store just for a click, but we still can’t have the virtual contact with the products. For customers, sometime is better for them to see the product by itself and give the product a try to make sure whether the item fits the person or not. Furthermore, most of the population lives in the urban area, and the majority of AF’s store locates at the central of the city. Therefore, the people lives in the city can have more opportunity and convenience to reach its products. Second, the latest trend and fashion info often starts from the urban area; the people lives inside the city can gain the first-hand information about the latest fashion trend. 3. Care about personal image No matter male or female, the target audience must have somewhat narcissism in her or his personality. They believe that wearing good-looking cloth and the right brand can creates the sense of confidence, and that’s the reason why they choice AF to be the brand they want. 4. Interesting in the fashion domain People who love fashion tend to pay more focus on the apparel industry, because there is a strong connection between each other. Every time there is a new product release or a product co-branding with a famous designer, the person will follow the news and try to participate in the event, and there’s a high percentage that the person will purchase the product. Positioning strategy analysis Positioning Statement: Among all the people from age 30 to 50, who love fashion products and enjoy wearing casual luxury apparel (Target audience) Abercrombie Fitch (Product/Service name) Is one of the most famous causal-luxury apparel brands in the fashion industry (Competitive set) That performs confidence, vitality and uniqueness to customer (Benefits proposition) Because of the high quality product and the stylish design (Product support) 1. Target audience In the positioning statement, the target audience is not just for those young people but also focus more on the senior market. Based on the Strategic idea of this IMC plan, the perfect age group is from 30 to 50, because they possess several preponderance such as having a job and a more stable income than those young people, thus, they have more opportunity to purchase AF’s products. Moreover, seniors usually have a better taste on closing than juniors, therefore, if AF can make those seniors become its loyalty customer, it can transfer the image that the brand is not just for young people but also for those mature adults. 2. Product/Service name According to this IMC plan, there are no specific products that the company wants to promote or use as a strategy to boost the sale. Our mission is to promote Abercrombie Fitch ‘s name and appeal senior customer to use our product. Therefore, the goal of this plan is to redress the image and promote the concept that the bran is more likely for senior. 3. Competitive set For Abercrombie Fitch, our competitive set is not just in the apparel business, but also the whole fashion industry. The products for AF are miscellaneous, so that’s the reason why AF can compete with different kinds of fashion brands. Furthermore, because the brand has already well known by the public, so they don’t have to put extra effort on creating brand awareness. 4. Benefits proposition The people who wear AF cloth or use any of its products can feel a sense of fashion and confidence due to its unique position in the market. The feeling that elicit from the product can be somewhat energetic and mature, and that’s the feeling, which appeal to most of the consumer to purchase its product. Meanwhile, based on the new strategy, we want customers to have a different experience than before by means of a much mature image that can persuade senior to get involve in it. 5. Product support The reason why AF is so popular around the word is because the stylish design and the unique image that convey to the world. Those apparels or products that design by AF are usually simple but modern; there is no fancy figure or glary color on it. Therefore, the brand is easy to distinguished from the other competitors, and also that’s the reason why I think the strategy to expand the age segment to a higher level is feasible, because usually the more simple trait that the product possess, the more easy for the product to be considered mature, and that’s the thing our new potential customer wants. Communication objectives and strategies Although there are various brands within the fashion industry, different people choice the brand that suit them the most, sometime is based on status, some time is based on personal taste; however, the reason why so many people, especially teenagers, appealed by AF is owing to its stylish design and vigorous image. However, the problem of this IMC plan is how to get seniors involve in this brand and turn them to up hold AF’s products. Thus, the communication object is to send the massage to the target audience and boost the revenue by convincing people that the brand is not just for teens but also will be the best choice for seniors to purchase when they need closing. In order to accomplish the communication objective, there are several strategies that listed below: 1. To create a suitable environment for senior to visit AF stores In order to fulfill this strategy, we must conduct some research to realize what’s the key element that triggers senior to shop and what’s the condition that make them feel comfortable while they doing purchase. The reason for doing this strategy is because the current environment is designed to attract young consumer, therefore, in order to attract senior customer, the company must figure out the best shopping environment to appeal them to come. 2. Promote the idea that Abercrombie Fitch is a brand for senior Refresh the original image of AF and put the sense of maturity into the brand whereby senior feels like this special brand is for them. In order to execute this strategy, we must use different marketing tools and various mediums to accomplish this mission. More details will be illustrated in the last part of this IMC plan. 3. Move Abercrombie Fitch’s image up to those high-end fashion brand such as Calvin Klein and Ralph Lauran. The purpose of this strategy is to let people build the connection for AF to those high-end brands in order to increase the brand value. By strengthen the brand value, more people, especially senior, will consider AF as a phenomenal brand to purchase. Program of tactics and executions With regard to this IMC plan, there are various tools to accomplish this mission; different tactic has its own advantage so we need to slice them together then maximize the great amount of benefit from it. There are so many disciplines such as advertising, personal selling, PR, etc. Therefore, sometimes we just can’t use them all; we have to select some of the most effective ways to conduct the strategy that we came out with. And so by, according to this plan, several tactics will be elaborated in the following paragraph: 1. Product placement The reason why this alternative marketing tactic is a great choice for this strategy is because by using this method, not just the product of A F can expose to the customer but also the image. When the products display inside a movie or commercial, the audience will have a chance to see and have the perception of it. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. Therefore, based on our strategy, we will expose our product or our brand image to the public, but we need to place it in the right place and person. We will execute our plan by putting AF’s products or logo on senior who take part in the movie or commercial, the reason why we are doing this is because we want the customer who is in front of the TV or computer to deem the brand is looking good on those people. Generally, we seldom saw A F’s product wearing on senior among any program, so that’s the notion we want to convey to people. Furthermore, in order to illustrate more specifically, we will choice certain people or program to expose our brand image, take the actor for instance, when choosing the people to wear our product, we might consider senior more than young guys, the actor such as Gorge Clooney or Sarah Jessica Parker will be the best candidate for translate the new image of maturity to people. In addition, we must pick the right movie or TV program to place our brand into it, because some time if the movie or program is for teens or children, the purpose of this action will be not successfully accomplished. 2. Advertising There are various ways in advertising, each of one has it own advantage, however, in this case, there will be only few channel that appropriate to accomplish this goal, such as: * Television In nowadays, people can get a slew of information from TV, and it is also the best way to create awareness. According to this channel, the best way to convey the information that the brans is not only suit for young people but also adults as well is to launch a commercial that carry the image of senior wearing A F product and shows how confidence they can be just because the brand can bring the sense of fashion and maturity. When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. * Magazine There are tons of different magazine in the field now and it has possess several advantage such as high marketing segment, longer attention to ads, high color quality, etc. We, however, can’t put our advertisement in all of them, we must be specific, choosing the right one that can reach the right person, therefore, according to the strategy, the target magazine will definitely be those fashion one such as Elle, Ebony, Vogue, People and FHM. Furthermore, in order to promote the perception of mature and professional, those famous magazine such as TIME, Economist, ADWEEK will also be taken into consider. Take TIME for example; in order to give the audience an explicit impression, we might consider buying a whole page for our ad, thus, once the reader start to read, the image of our brand will unfold in front of them. * Outdoor The place that can display the ads are not just in the TV or magazine, there are many places we can use in the public area to show our brand image and product advertisement, such as the giant billboard out side, the bus stop next to your house, even on the public transportation can have a space to make advertising. Therefore, we will display our brand image in those places that people gather the most; make sure our exposure can reach people as much as possible. To make this tactic more specific, A F will runs this method by putting out senior celebrity image such as Gorge Clooney; the image of him will mostly convince people that AF is a brand that fits on senior and it looks good as well. 3. Public Relations In the tactic of PR, our goal is to build the right image we want, and let people feel positive that this new brand image is positive. Therefore, by using all the tools of PR such as the news release, annual report, news conference etc. we want people to know the brand is extending its image to a higher level, and will provides customer a better feeling that will appeals to those senior customer. To execute this strategy by using PR, we might have to combine different tactic to maximize the outcome. For instance, in order to spread the new image out, we might need to set up some event or co-branding with the others. And so by, we might need to set up a news conference or launch a press release to run our story to the public. In addition, one of the functions of PR is to create positive image and strengthen company’s reputation, so by sponsoring special event such as the Oscar ceremony, LPG golf tour and the Grand slam series; the image of AF will be seen not just a brand that provides causal luxury apparel, but also a brand that possess high-end perception and the sense of maturity. Furthermore, in order to let people understand the reason why the company comes up with this idea, and to convince senior to use its product; the company can release some article that is relevant to this topic, getting people familiar with the new idea. 4. Celebrity Endorsement By using well-known people to promote its product can make the brand image more clear and gain more attention. In order to make our brand shine and bright among the public, the company is imperative to choose the right person for endorse its product, several condition such as the person need to have a positive image that well accepted by the public, the person’s personality needs to match with the brand or the product; otherwise, people will think the brand has no connection with the person, and that will make the credibility decline. So, in order to fulfill the condition and match the strategy we set up, we will invite celebrity such as Gorge Clooney, Brad Pitt, and Robert Downey Jr. to be our spokesman; and by using their mature charisma, more people will convert their first image of AF and turn in to the perception as the strategy we wanted. 5. Event marketing In order to promote the strategy and boost the sale, we can create several events to accomplish this goal; more detail will be elaborated in the following paragraph: * The â€Å"A† membership To create loyalty customer and reward them for their purchase, we will conduct a membership program that give them the benefit as a return. The program will run first with applying our membership card and join the AF club; after applying, every time when they purchase a certain amount of money, they can get some credit, and after collecting enough credit, the person can enjoy a perpetual 30% discount on every purchase afterward. Moreover, the person who gets a perpetual membership can receive a 100 dollars gift card on his or her every birthday. * The â€Å" I want to fly fashion† event In order to strengthen the function of our perpetual membership, we will co-brand with United Airline and American Express; every time when you take a flight with United Airline or purchase product from AF by using American Express, the person can receive bonus from it, and can use the bonus to purchase flight ticket or products within A F store. Conclusion Nowadays, Abercrombie Fitch is one of the most famous fashion brand in the world, the brand has it own unique image and special value, the trend of buying its product is not just happen in the State but also around the world. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. Therefore, the strategy of extending target customer to the senior segment can bring more profit to the company and form a new brand image, providing customer another high- end brand to shop and make them feel special.

Emirates Airline: Management And Leadership Across Cultures

Emirates Airline: Management And Leadership Across Cultures 1.0 Introduction In todays competitive business industries, travel and tourism industry is one of the worlds biggest and fastest growing industries. Now People are travelling for leisure, recreation, business purpose and most of them are travelling as a part of their employment than ever before. Tourism has become a popular global leisure activity. According to United Nations World Tourism Organisation (UNWTO, 2009) there were over 922 million international tourist arrivals in 2008, with a growth of 1.9% as compared to 2007. Now travel and tourism industry has become one of the largest and dynamically developing sectors of economic industries. A country can earn a massive amount of foreign currency by travel and tourism. The development and growth rates of tourism industry, significant volumes of foreign currency inflows, infrastructure development, and introduction of new management affect various sectors of economy. It completely contributes to the social and economic development of a country. Trav el and tourism business makes an important connection to the world, which provides services to people from another region or country. Airline industry makes a vital role to increase tourism and travel industry. Its one of the most important parts in tourism and hospitality sector and Emirates airlines is not an exception as it play an important role in the hospitality and tourism sector. 1.1 Overview of Emirates Airline: Emirates Airline is one of the major airlines in the Middle East. It is a subsidiary of The Emirates Group. The Emirates Story (2010), states that Emirates had started the air business with only two aircraft-Boeing 737 and Airbus 300 B4 and had flown its first route out of Dubai on 25th October 1985. Now with a fleet of 137 aircrafts, Emirates Airlines fly to over 100 destinations in 60 countries around the world and almostÂÂ  700 Emirates flights depart from Dubai each week on their way to destinations onÂÂ  six continents. Yearly the expansion of Emirates has never been lower than 20% and the airline has recorded an annual profit in every year since its third in operation (The Emirates Story, 2010). From Emirates website, the Emirates Group (2010), Sky-Cargo division is the freight division of Emirates airlines which under take their cargo activities and provides inclusive cargo solutions to more than 100 destinations in over 60 countries on six continents. According to T he Emirates Group (2010), in 2008, Emirates Sky-Cargo stimulated its operations into the 43,600 square metres state-of-the-art Cargo Mega Terminal and yearly it can process 1.2 million tonnes of cargo. In 2001, Emirates announced the largest valued at $15 billion order in aviation history which confirmed its future growth in Airline industry. It was staggering 58 new aircraft, a mix of Airbus and Boeing for its rapidly growing fleet. Now Emirates is growing rapidly and carried a lot more passengers than before. The Emirates Story (2010) also shows that in 2007/2008, Emirates carried 21.2 million passengers andÂÂ  carried 1.3 million tonnes of cargo which indicates that Emirates is one of the fastest growing airlines in the airline business. 1.2 Leadership and management roles of Emirate Airline: Leadership and management which are seen very differently by diverse group of people. Some individuals see these terms as synonyms, while others approach them as extreme opposites; so extreme, in fact, that they would argue that at the same time a good manager and a good leader cannot be the same person. Still other people reside somewhere in the middle. But the fact is these two terms are often interchanged. Pascale, R. (1990) defined Leadership as the sculpture of creating an environment and influencing people to follow a chosen direction willingly. It requires a clear vision and guide followers along a path that realizes the vision.In1980,the president of American association defined (cited by Patrick J, M. et al, 2000) that management is getting things through other people. Patrick J, M et al (2000) pointed that the current definition of management is working with and through other people to accomplish the objectives of both the organisation and its member. Management organises, controls or directs people or resources in a group, these are done according to morality that have already been established. Management and leadership, both are necessary to make teams and organizations successful. Just like the right or left wing of an airplanes flight. Without leadership and management business cannot attain its organisational goals. Emirates leadership and management process play an important role for the continuing success of Emirates Airlines. Sheik Ahmed Bin Saeed Al-Maktoum, Chairman and Chief Executive of Emirates Airline who is highly talented and under his leadership, Emirates has grown from a local airline operating three destinations has become a highly praised international airline and fastest-growing international carrier which operates more than 100 locations in over 60 countries (The Emirates Story, 2010). Now Emirates is one of the largest airlines in Middle East. No doubt that their talented leaders play a vital role but this has been made possible through their excellent management techniques, quality customer service and highly skilled diverse workforce. Chairman and Chief Executive of Emirates Airline alongside with other leaders have been capable to show their natural ability that they can lead the company economically and effectively (The Emirates Group: Leadership, 2010). Leaders of Emirates are always responsible, being very grown up, treating people equally, being honest, working hard, prioritising and planning, connecting their staff in their thinking and especially in managing change. The management and leadership teams know how to make the airline business attractive to customers and how to admire those who are worthy of praise for making the company successful. 2.0 Concept of Management, Leadership and Motivation Management, leadership and motivation play an important role for the success of company. Emirate Airline like any other organization or company needs effective leadership and excellent management to direct their staffs to get the achievement of specific objectives. 2.1 Management Theories: The unique behavioural pattern adopted by a leader to motivate and influence the behaviour of subordinates, is called Management theories. It is an ongoing process which helps to get something through people or to use resources to generate profit. Management can create a condition and by the appropriate implication of this condition, organization can achieve their goals. Mainly there are three different types of management styles; bureaucratic management style, participative management style and strategic management style. Emirates Airline is trying to be competitive and marketable by using different management styles. The management style of Emirates typifies a combination of participatory and strategic management. Lamb (1984) pointed Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors. The companys strategic apex deals with planning and developing initiatives on behalf of owners, connecting proper use of resources to increase the performance of company in their external environments. Emirates use strategic management style to establish the mission of company, vision and objectives, initial policies and plans, often in terms of projects and programs. All these are designed to achieve a competitive advantage in the travel market. Participative management is the management style where decisions are consulted with the subordinates, by their manager, before implementation. This management style helps to create good relation between manager and employee .Participative management is like democratic management which allows employee to take strong decision making role. After establishing this management, company will get more profit and can reduce its cost. The management of Emirates involves their employees and other stakeholders to take part in making decisions. Emirate encouraged their employee to give their own ideas to identify and get organizational-goals, to solve problem and other decisions that can straight affect the company. The management of Emirates take decision in consultation with their subordinates 2.1 Leadership theories: Leadership means having an ability and desire to inspire and influence others. From trait theory, leaders are born with leading leadership qualities and also inherit positive qualities and personality that make them to be leader. When someone has five traits such as honesty, inspiring, forward-looking, competent, intelligent, he will be a good leader. The spirited advantage and position of Emirates can be endorsed by their leaders. Behavioural perspective of leadership holds that anybody who demonstrates the appropriate behaviour can be an effective leader. Leaders are made by learning appropriate behaviour and not trait. The key contribution of the behavioural perspective was the identification of effective management systems working inside an organisation. The contingency or situational model of leadership emphasise on the nature of the circumstance. Emirates Airlines leadership do not have one particular leadership style and the leaders of Emirates are able to incorporate patience as well as the will to attain compromise with the ability to act rapidly and decisively. The leaders of Emirates are democratic and the leadership composes the ability and skills to motivate and influence the activities and the thoughts of people or subordinates. Their leaders make a social influence which encourages staff to achieve common goal. 2.2 Motivation theories: Motivation was initially came from the Latin word movere. Movere means to move. Motivation is a process which influences people to do. According to Campbell Pritchard (1976) Motivation has to do with a set of independent or dependent variable relationships that explain the direction, amplitude and persistence of an individuals behaviour, holding constant the effects of amplitude, skill and understanding of the task and the constraints operating in the environment. There are different types of theory such as Maslows Hierarchy of Needs theory, Alderfers Existence-Relatedness-Growth theory and Herzbergs Motivator-Hygiene theory. These theories are revealed to motivate people that help the leader of a company to motivate his employee. Maslow motivation theory is one of them which are most popular theory of human motivation. According to Maslows Hierarchy of Needs (2002-2010) psychologist Abraham Maslow developed a motivation theory, in this theory basic and low-level needs such as physi ological needs and safety have to be satisfied before higher-level needs such as self- actualization are pursued. Maslow motivation theory covers all basic requirements of an individual and it would please them. Maslow theory is based on five levels of needs; these are from bottom to top- physiological needs, safety needs, social needs, esteem needs and self-actualization. The lower level such as physiological and safety needs has been met by employee then higher level needs become important. Emirates Airline motivates their employee strongly. For this reason lots of diverse people are interested to work with Emirates group. They offer a number of employee rewards, recognition, incentive and performance programmes, all designed to encourage the best from individuals who chose to build their careers with Emirate Airline(About Emirates Group: Our People,2010) . Well trained and skilled employees are the key for the success of a company. So Emirates provide vocational training and deve lopment to ensure their people are able to do their job well. The Emirates Group Carriers Centre, FAQs ( 2010) stated that high performing Cabin Crew have been able to attain the position of Flight Purser within five years and many have also become trainers in cabin service. 3.0 Cultural diversity A variety of different societies or peoples with dissimilar origins, religions and traditions all are living and interacting together -That is cultural diversity. Many people from different part of the world are not treated fairly in their work place because of their race, nationality, creed, sexual orientation, background, age or even disability but it is essential for every organization that all people are treated with respect. If individuals treated unfairly or inaccessible by their managers or other employee because of their race, nationality, cultural differences and other reason , company will loss productivity. Cultural diversity plays a vital role to reach out on a worldwide level for an organization which has a varied or diverse group of employee. Managing diversity focus organisation to obtain a better perceptive of how other cultures do business which is a fundamental element for doing business in todays worldwide marketplace. Developing diversity provides different types of ideas from different people and variety of viewpoints give larger pool of idea that can provide a competitive edge in company. All Successful and winning company need to take urgent action to establish managing diversity in the workplace. 3.1 Managing culturally diverse workforce of Emirates Airlines: In todays global market managers of every organisation should focus on culturally diverse workplace or employees in order to increase organizational effectiveness. In the Middle East, Emirates Airlines also weigh up and evaluate diversity process which is a significant part of their management system. Emirates employee diversity of over 160 nationalities is a unique strength for them as a global organisation and their divers employees are from different nationalities, cultures, religious and ethnic backgrounds. Their diverse employees get new ideas, innovations and thinking styles which help them to lead the business to success (Emirates Group: Cultural Diversity, 2010). Emirates Airlines recruit and endorse or promote people without discrimination and treat all people with respect and give every employee with the opportunity to build up to the full. Emirates Airline ensures cultural diversity through the following means: Communication: Language plays an important factor to understand others. In a company where there is more than one native language or different cultural background, communication problems will arise. In some company they have interpreters but this double translation offers more opportunities for misunderstanding. In Emirates Airlines, they use international language English for communication and it is used within the industry throughout the world. As English is an international language and learn by different people from different countries Emirates use English as a common language to manage a culturally diverse workforce. The website of Emirates, recruitments process and advertisement is also done in English. Equal opportunity: Equal opportunity means when all people in company are treated equally and fairly. In Emirates, they consider all people individually, treat them fairly and also provide opportunities for development and progression. As the management of Emirates treat their employees well, they too can treat each other with respect and provide best service to their clients. In Emirates Airlines men and women employees are treated equally and recruitment process provides both men and women an equal chance of selection. Recruitment: Emirates airlines recruit from a diversified workforce. They recruit both men and women and do not think that talented is the exclusive preserve of men, white population or their countrymen. Talent does not lie exclusively with the white men, Arabic, Asians or Chinese. The management of Emirates policy is only searching talented and suitable people. They are not bothered where these talentes came from, what is their religion, sex or culture. 3.2 Managing culturally diverse customers of Emirates Airlines: Managing culturally diverse customer is fundamental element for business because customer is business and without customer there is no business. Every organisation has its own cultural frame and successful leadership should shift ahead of its cultural structure of reference to support well-built intercultural communication and also produce and build up culturally designed or culturally considered services, products or goods that provide international standard. As Emirates presently fly to over 100ÂÂ  destinations inÂÂ  60 countries around the world (The Emirates Story, 2010), it means they are serving or operating different origins and backgrounds with different work habit, different cultural attitudes, different ethnic group, multinational and diverse people. ÂÂ   Communication: Effective communication are fundamental for the success of business, it is in terms of advertising company products and services which is provided by company to their clients. Emirates must know what their customers want and also listen to other business contact, such as banker, investor or supplier. If Emirates does not know what their customers want, then it is impossible to create business market. For providing good service and creating understandable communication with their customer Emirates provide international language. Their customers are diversed; in this case they use English which is understandable for all types of people. When people have communication problem then it creats a great disaster for their future business, company will not exit because they have failed to make relationship with their customers. Food service The cultures of Emirates are Middle Eastern culture. They provide Arabic style food which is really tasty and they give very open-handed portions. Their food taste has already attracted different religious, different ethnic group and different customers from different cultural backgrounds. As Emirates follows Islamic food handling procedures, so in their flight they never serve alcohol so that if passengers want they may serve themselves. Travel House UK on Wednesday 11 August, 2010 posted that during Ramadan period they provided iftar to their customers. According to travel news (2010) Emirates Vice President Aircraft Catering of Emirates Robin Padgett told that even as they take pride in their cultural diversity, the foundation of Emirates is based on Islamic culture so they are committed to ensuring that their Muslim passengers are well looked after during the holy month of Ramadan and their non-fasting passengers will continue to enjoy the world-class meals that Emirates provide globally. 4.0 Effective Management, Leadership and Motivation across culture: In todays business leaders should know how to lead and motivate workforces across many diverse cultural backgrounds and take action to the requirements and expectations of different types of customers those who come from different cultures. Management is a process and company activities which involves getting people together to achieve wanted goals and objectives economically and effectively. Principles of effective management based on planning, organizing or directing and controlling. Planning is an important element for effective management and it is a process, determines what action needs to be done to achieve company goal and what their future goal is. Organising and directing involves employee of company and resources like finance, materials and time. Organising is a way in which work is done. An effective management always organises and direct that employees are engaged in working on performance to meet plan and goal of company. It also involves motivating staff because motivating employee is the way to the determined hard work which is needed for efficient performance. Organizational relationship is important for effective management. Companies are concern about cultural diversity because almost every organisation operates different types of people from different ethnic group or multicultural that means company operates diverse customers and diverse employees. An effective management always focus on customer satisfaction because customers are the main element for their business, without customer business cannot exist. If the management focus on diverse employees in their organisation and give them equal opportunity they can get the idea how to deal with diverse customers which is beneficial for global business. Controlling is the way of monitoring and modifiable performance to ensure that it conforms to the plans and the goals of the company and involves taking the proper corrective act to make sure that what is really phenomenon or happening is in accordance with the expectations of planning process. Effective management is not only selected according to the culture of business but also with the environment of workforce. Management style run by a leader, so effective leadership is essential to create effective management. Management is not possible without a suitable leader. According to Fullan M. (2001), effective leadership has to have a clear making-a-difference sense of purpose, bring into play strategies that assemble many people to solve problems, be held responsible by calculated and arguable indicators of success and be eventually assessed by the amount to which it awakens peoples basic commitment which is none other than the mobilizing of everyones sense of moral purpose. Effective leader has to have clear idea how to deal with diverse people; he is democratic and encourages his employees in decision making process which help him to make relation with his employee, more concerned with communicating vision and also succeed by motivating, encouraging, stimulating and connecting their employees. A good leader knows how to motivate his employee who comes from different cultural background. In an organisation people have the right equipment, right knowledge, skills and abilities and the right type of organisational framework. But even after that they need something which drives them willing to do the work for the success of company or organisation. According to Peters and Waterman (1982) pointed that management should be dedicated to the motivation of its human resources and successful companies stress strategies which empower employees and give them control of their work and their work environment. Jacson, T. (1995) said that work motivation can be accredited to the nature of person needs and to the allocation by managers of work related outcomes perceived by employees as both valid and relevant. 4.1 Impact of Emirates Airlines Motivation, Management and leadership Styles Today Emirates airline has gain competitive position and getting market place by their effective management and leadership. The leadership of emirates airlines are based on the leadership style of family. Emirates airlines leadership analysis(2009), found that Emirates leadership style are democratic which means their management encourage other members to connect themselves and other members of the conglomerate especially the shareholders are engage to take the final decision. Leaders of Emirates are motivating employees; motivation is their way to inspire their employees to do willingly which help the company to get marvellous success in airlines market. Under different situations, individual will respond differently. Now Emirates have been operating flights in different cities all over the world and corporate plan gives importance with the diversity of their stakeholders, specifically with their clients. They are also dedicated with the diversity of their clients and their management approach are diverse which involves that the clients and communities of Emirates obtain marvellous service and their fervent and committed staff and employees provide very good service to their clients. According to Emirates airlines leadership analysis (2009), the present move of Emirates Airliners is to set itself as an airline industry leader with a focus strategy in the airline industry. Emirates Airlines aims to expand their business to reach more clients which will enable them to be more profitable. Their management are customer focus, they know that if they involves huge amount of money they will get marvellous profit and by this Emirates can gain a competitive position in air market. Change management are very important because it allow the company to adjust with the stable changes in the worldwide market. Emirates leader have declared a major misshapen in the company. Their change is to develop their airline services and by means of more enhanced information technology system. These technologies have led to a boost within the community of the airline industry which allow them to have more employees from different countries. The key elements of continuing business success of Emirates are not only their management but also their employment of high quality multi-cultural team who come more than 160 nationalities (Cultural diversity: Emirates Group, 2010). Emirates Group (2010), article states that Emirates effective management and talented leaders help employees to become one of the worlds best airhostess winning more than 400 awards which help them to recognize a name for superiority in aviation and travel industry. H H Sheikh Ahmed bin Saeed Al Maktoum, Executive Chairman of Emirates, he thinks that sponsorship is fundamental in the airlines marketing strategy and it is one of the best ways to incorporate with passengers or clients which allows Emirates to share and support their customer or clients interests and to build a personal relationship with their customers. Rick Helliwell, vice president recruitment of Emirates (sponsorship, About Emirates Group, 2010) pointed that the broad range of worldwide sponsorships that the airline supports parallels the diversity of the workforce on the airline and in Emirates as there are a huge amount of diverse employee who comes from 140 nationalities working together and their high performance team competing internationally are able to provide the customer superior services and best products. Now it can be said that Emirates management and leadership make an impact for them to become one of the worlds fastest growing airlines. 5.0 Recommendation and conclusion: It can be said that in competitive and worldwide accepted airline market, Emirates Airline has been capable to have a competitive and well-known position by its effective management and leadership in Dubai and global recognised airline industry. It is recommended that the diverse employee of Emirates must be able to give superior service to their customers, because their effective leadership have been able to bring together a group of people with diverse background which is a powerful team and a source of strength. To provide superior services to their clients, they have recruited talented and superior people from different countries or different ethnic group or different culture. It is also recommended that their management must do more in working with diverse people. The leadership should provide new ideas which are beneficial for the company and every time the company upgrade their service delivery to provide number one services to their customer. Emirates need to empower its employees to get profit and competitive position in competitive global business market. To enhance the satisfaction of employees, the leadership can choose to send some of their staff on continuous professional training which will expose them to new idea, better motivated and will also help to make good relation among employee and leader. It is recommended that the strategic management of Emirates Airlines give significance with the diversity of their stakeholders, especially with their customers, because the diversification management systems provide excellent services and products to their clients by their trained, fervent and enthusiastic staffs and employees. The strategic management should do more to guide Emirates from the motivation theory and challenges and opportunities which appear in the market environment as they have done in the latest of the 2000s if they are to build on their successes. Child Molestation: The Silent Monster Child Molestation: The Silent Monster Child molestation is a sexual crime that has not always been an open topic of discussion for many families, religious groups, and communities. Over the years, many people have been unwilling to speak of such a silent monster, and child molesters have been able to escape years of ridicule and shame through the force of intimidation and threats on their young victims. In addition, there are many reasons people believe that child molesters offend young children, but there is no scapegoat that conceals the fact that this sexual crime has destroyed both the esteem and hope of numerous children. With an increase of children finally gaining the courage to speak of their encounters with child molestation, and the startling findings of who their perpetrators can actually be, the silent monster is being surfaced. Its sufferers are surprisingly found to be from a variety of races, religious groups, and social classes. In order to prevent child molestation from occurring in families, religious g roups, and communities of our society, it is important to understand the facts and statistics, discover ways for the victim to experience freedom of this dreadful experience using his/her voice, and to prevent cases of child molestation from continuing to be one of the silent monsters of the 21st century. Sexual crimes range from an array of offenses, but one that appears to be quite common in families, religious groups, and communities of the United States today is child molestation. Child molestation, which is also known in psychiatric terms as pedophilia, is a crime that involves indecent sexual relations between an adult and a child. Of all things, it definitely should be considered a silent monster of the times, because it causes a great deal of fear and pain in the minds and hearts of its victims which can linger throughout their lives. Several young victims do not find the courage or strength to speak about their offenders; the offenders are often those who are respected members of their families, religious groups, or communities. In an attempt to protect the child molester, the juvenile victim may wait for years to thrash out about the atrocious and humiliating experiences of their sexual experiences with his/her offender. Unfortunately, the silence continues for years and som e gain the courage to expose the ghastly nature of their sexual offender while others may believe that a discussion of the molestation will create even more pain and shame. Understanding the Facts To make an effort to understand the severity of such an awful sexual crime, it is important to understand the facts. According to the Child Molestation Research and Prevention Institute (2010), It is estimated that at least two out of every ten girls and one out of every ten boys are sexually abused by the end of their 13th year. With this startling information, it is vital that adults find as many opportunities to speak with their children at an early age, to strongly monitor the adults that their children interact with on a daily basis, and to inform the child that this issue is very much prevalent in todays time and world. According to National Child Abuse Statistics (2010), 90% of child sexual abuse victims know the perpetrator in some way; 68% are abused by family members (National Child Abuse Statistics, 2010). Adults must make children aware of the fact that a child molester can be a member of even their close circle of family and friends. Often, children that are victims of c hild molestation are fearful of reporting information, because their offender is a relative or person of a respected position in the church or community. Therefore, adults must continuously emphasize that the silent monster can appear from places a child may least expect. In addition, About 30% of abused and neglected children will later abuse their own children, continuing the horrible cycle of abuse (National Child Abuse Statistics, 2010). So, the possibility of the cycle of child molestation continuing over family generations can likely increase if the molested child does not reveal how he or she was sexually offended. Repression of this appalling crime can later cause other innocent children to fall victim to child molestation. Possible Causes of Child Molestation Many people question how an adult could possibly allow themselves to offend a young, vulnerable child through forceful, sexual acts. Moreover, society often perceives the child molester as a monster or a person who is greatly sickened both mentally and emotionally. Without surprise, the stigma of child molester on an adult can remain with them for a lifetime despite the fact that he/she may have chosen to transform their ways. When an adult is exposed as a child molester, their lives can become absolute turmoil. For example, some may often hear stories of child molesters that have been harassed greatly in federal prisons after they have received their sentences as punishment by the judicial system. Although there are many other horrendous crimes, even those that are imprisoned for extreme offenses consider the child molester to be one of the greatest criminals. According to Fuller (1998), some of the few causes for molestation include, heightened arousal to children, early childhood experience, hormone imbalance, sexual anxiety, unresolved conflicts, child pornography and advertising, sexual addiction, alcohol and drugs, and cultural tolerance. Although there are many potential causes for child molestation, there is no apparent justification for adults that delve into this are of sexual crime. Several adults from many ethnic backgrounds, religions, and social classes have come forth in some cases to speak of their experiences as victims of child molestation. Both common and famous people reveal to the world everyday stories of the evils of child molestation and the memories that still remain in their minds and hearts, and their beliefs and reasoning for the child sexual abuse often stem from one of the above causes of child molestation. Child Molestation in the Church World Allegations of cases of child molestation in the church have increased drastically over the past years. Although the Catholic Church seems to be one that has been in the media for some time now with accusations of clergy taking sexual advantage of young boys, it is obvious that the topic of child molestation in the church reaches far beyond the Catholic Church. Recently, there have been accusations in the media of adults coming forth and discussing how they were sexually molested as children by their spiritual leaders. As Clowes and Sonnier (2005) state, The church has always had a small number of priests and other religious who have taken advantage of their positions of authority and influence in order to gain sexual favors or to take advantage of the helpless. As a result, child molestation becomes widespread in many churches, because the young victims are either intimidated by the role of the clergy member that is abusing them or they begin to fear the demise of the level of respect the members of the church have for the person that has violated them sexually. Since many of the religious leaders in the church are predominantly men, the topic of homosexuality, as it relates to child molestation, arises. Most of the victims that experience child molestation by clergy are young males. Henceforth, it is apparent that those religious leaders that partake in child molestation are dealing with issues of homosexuality as well. It has been found that, In fact, a number of studies performed over a period spanning more than half a centurymany of which were performed by homosexuals or their sympathizers-have shown that an extremely large percentage of sexually active homosexuals also participate in child molestation (Clowes Sonnier, 2005). Some of the young males that have experienced child molestation by esteemed clergy members of the church also often question their sexual orientation as time passes, because they are being molested by a member of the same sex. Targeting the Signs of Child Molestation Many children that are victims of child molestation often display signs to adults that are not recognized or even ignored. If the signs are acknowledged early on, adults can go forward to try to bring criminal charges to the sexual offender and bring some sense of peace and relief to the young child that is being sexually abused. There are some signs that are not made evident immediately while there are others that adults can pinpoint very early. Some signs that adults need to become aware of are many. According to Williams (2001), a few of the warning signs of child sexual abuse are: extreme mood swings excessive crying/nightmares bed-wetting acting out inappropriate sexual activity school or behavioral problems bruises, rashes, cuts, limping, multiple or poorly explained injuries Although these warning signs can also be related to other behaviors, these should serve as things that adults should continuously be aware of. A childs behavior, once they have been sexually abused, can reveal a great deal of what stage they are in the sexual indecent acts done by their sexual offenders. The key to prevention is to find the willingness to accept and be proactive towards the warning signs. This could be the difference between saving a childs life or having the sexual crime continue. Ways to Prevent Child Molestation Child molestation is a sexual crime that many families, churches, and communities desire would not come to their doors. For those that are severely affected by child molestation, they may suffer their entire lifetimes with scars from the indecent sexual experiences with their adult offenders. Even though child molestation is a devastating problem and issue for all of those involved, there are ways to prevent child molestation. It is strongly encouraged that adults create avenues for children to speak openly about fears they may have of being sexually abused or to discuss encounters they may have already experienced as a victim of child molestation. According toWhy Should Kids Tell? (2008): Perhaps the greatest defense against childhood sexual abuse is to help both children and adults become more comfortable discussing it. We can bring about a paradigm shift so that children will not think twice about confiding sexual abuse to an adult in their life who they trust. If we encourage enough children to tell, and teach enough adults what to do, we can change the repetitive cycle of childhood sexual abuse: studies show that 87% of all sexual abusers were themselves sexually abused as children. In addition, there are other preventive measures that adults can take to ensure that their children are safe from the harm of child molestation. According to the child molestation prevention organization Darkness to Light (2008) some ways to prevent this sexual crime is to learn the facts, minimize opportunity, talk about it, stay alert, make a plan, act on suspicions, and get involved. Child molestation is definitely a problem of todays times. It is a sexual crime that must be actively approached in order to prevent childrens lives from being destroyed. The predators of this crime can be a close family member, an elite church representative of the clergy, a coach for a sports team, etc. Nevertheless, adults must be cautious of all other adults no matter whom they are or where they are from. Victims of child molestation can be any race, come from any social class, and even be male or female. The statistics show that this is an ever-increasing problem, but the measures for prevention do offer a sense of hope for those that are wronged by the sexual crime of child molestation. All in all, it is one a silent monster, and it will continue to be until children find the courage to speak out against their adult offenders along with adults discovering the strength to address the situation proactively no matter how much pain may surface before a resolution is provided. Sexua l crimes are common to many in the United States, along with other parts of the world, but there is the opportunity to bring justice to those that choose to destroy the dignity of all those aggrievedone being the precious, young children of the world who have the right to have their innocence and childhood protected.