Persuasive Outlines for Gay Marriage free essay sample

First, a persuasive speech means to influence your listeners to change their way of thinking to yours through factual and logical information. A persuasive speech will get your listeners to re-evaluate their view on a topic and change their beliefs. A persuasive speech Is not to deliver complete information but to use information to make a convincing argument. An informative speech has the purpose to inform your listeners to a specific topic. An informative speech Is to teach and educate a person or group of people on a certain subject.You are not trying to change the opinion of someone lust giving new information. The differences between the two are persuasion Is to get another person to see you way and change their own view on the subject. An Informative speech Is to teach and educate another person about a specific topic, For an example, an Informative speech about cheerios would tell you how the product was made and where It comes from. We will write a custom essay sample on Persuasive Outlines for Gay Marriage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Where a persuasive speech about Cheerios would tell you why you should eat them Instead of say Rice Cripples.Persuasive speeches are use more by politicians, salesperson, and lawyers because heir role is to get you to think their way is the right way. An informative speech is for say teachers, professors, counselors, mentors because their roles are to teach and educate you on a subject not change your views.

Free Essays on “Do Kids Need Religion”

There are numerous reasons why people turn to religion. Religion is a theory that helps answer the mystery and confusion of our existence. It is a topic that many have trouble understanding. For this reason, Anthony Brandt concludes in his essay â€Å"Do Kids Need Religion† that we as humans have a burning desire to search for a purpose in order to cope with the mysteries of life. When humans are unknowing and confused they make up theories, such as religion, to explain the unknown. For example, as parents we use religion to show children their meaning and purpose in life. Brandt suggests that as parents we should not help our children find their meaning but that it should be a job left to them. Though I agree with Brandt’s view about humans and their desire for meaning, I disagree with his idea that parents should not help children find their meaning in life. Whether there’s a God or not, humans need answers to the mysterious questions that are part of our everyday life. Why must we die and where do we go after death are some of these mysterious questions that are unknown. The theory of religion helps answer these questions and give us meaning. As humans we need somewhere to run to with our fears, confusions, and problems. As Brandt states â€Å"there’s no living without illusions of some sort, that we need to find or generate some kind of meaning for are lives if life is not to become unbearable† (192). Here, Brandt emphasizes the idea of needing some kind of theory, such as religion, to represent and help explain where we came from and why we’re here. If not for some kind of theory the mystery of life can became confusing. Children need structure and feed back when developing values such as trusting others and knowing right from wrong. Religion is that structure that many choose because it can answer many of the unexplained questions of life. Brandt states â€Å"the longing for meaning is something we all share, pa... Free Essays on â€Å"Do Kids Need Religion† Free Essays on â€Å"Do Kids Need Religion† There are numerous reasons why people turn to religion. Religion is a theory that helps answer the mystery and confusion of our existence. It is a topic that many have trouble understanding. For this reason, Anthony Brandt concludes in his essay â€Å"Do Kids Need Religion† that we as humans have a burning desire to search for a purpose in order to cope with the mysteries of life. When humans are unknowing and confused they make up theories, such as religion, to explain the unknown. For example, as parents we use religion to show children their meaning and purpose in life. Brandt suggests that as parents we should not help our children find their meaning but that it should be a job left to them. Though I agree with Brandt’s view about humans and their desire for meaning, I disagree with his idea that parents should not help children find their meaning in life. Whether there’s a God or not, humans need answers to the mysterious questions that are part of our everyday life. Why must we die and where do we go after death are some of these mysterious questions that are unknown. The theory of religion helps answer these questions and give us meaning. As humans we need somewhere to run to with our fears, confusions, and problems. As Brandt states â€Å"there’s no living without illusions of some sort, that we need to find or generate some kind of meaning for are lives if life is not to become unbearable† (192). Here, Brandt emphasizes the idea of needing some kind of theory, such as religion, to represent and help explain where we came from and why we’re here. If not for some kind of theory the mystery of life can became confusing. Children need structure and feed back when developing values such as trusting others and knowing right from wrong. Religion is that structure that many choose because it can answer many of the unexplained questions of life. Brandt states â€Å"the longing for meaning is something we all share, pa...

Free Essays on “Do Kids Need Religion”

There are numerous reasons why people turn to religion. Religion is a theory that helps answer the mystery and confusion of our existence. It is a topic that many have trouble understanding. For this reason, Anthony Brandt concludes in his essay â€Å"Do Kids Need Religion† that we as humans have a burning desire to search for a purpose in order to cope with the mysteries of life. When humans are unknowing and confused they make up theories, such as religion, to explain the unknown. For example, as parents we use religion to show children their meaning and purpose in life. Brandt suggests that as parents we should not help our children find their meaning but that it should be a job left to them. Though I agree with Brandt’s view about humans and their desire for meaning, I disagree with his idea that parents should not help children find their meaning in life. Whether there’s a God or not, humans need answers to the mysterious questions that are part of our everyday life. Why must we die and where do we go after death are some of these mysterious questions that are unknown. The theory of religion helps answer these questions and give us meaning. As humans we need somewhere to run to with our fears, confusions, and problems. As Brandt states â€Å"there’s no living without illusions of some sort, that we need to find or generate some kind of meaning for are lives if life is not to become unbearable† (192). Here, Brandt emphasizes the idea of needing some kind of theory, such as religion, to represent and help explain where we came from and why we’re here. If not for some kind of theory the mystery of life can became confusing. Children need structure and feed back when developing values such as trusting others and knowing right from wrong. Religion is that structure that many choose because it can answer many of the unexplained questions of life. Brandt states â€Å"the longing for meaning is something we all share, pa... Free Essays on â€Å"Do Kids Need Religion† Free Essays on â€Å"Do Kids Need Religion† There are numerous reasons why people turn to religion. Religion is a theory that helps answer the mystery and confusion of our existence. It is a topic that many have trouble understanding. For this reason, Anthony Brandt concludes in his essay â€Å"Do Kids Need Religion† that we as humans have a burning desire to search for a purpose in order to cope with the mysteries of life. When humans are unknowing and confused they make up theories, such as religion, to explain the unknown. For example, as parents we use religion to show children their meaning and purpose in life. Brandt suggests that as parents we should not help our children find their meaning but that it should be a job left to them. Though I agree with Brandt’s view about humans and their desire for meaning, I disagree with his idea that parents should not help children find their meaning in life. Whether there’s a God or not, humans need answers to the mysterious questions that are part of our everyday life. Why must we die and where do we go after death are some of these mysterious questions that are unknown. The theory of religion helps answer these questions and give us meaning. As humans we need somewhere to run to with our fears, confusions, and problems. As Brandt states â€Å"there’s no living without illusions of some sort, that we need to find or generate some kind of meaning for are lives if life is not to become unbearable† (192). Here, Brandt emphasizes the idea of needing some kind of theory, such as religion, to represent and help explain where we came from and why we’re here. If not for some kind of theory the mystery of life can became confusing. Children need structure and feed back when developing values such as trusting others and knowing right from wrong. Religion is that structure that many choose because it can answer many of the unexplained questions of life. Brandt states â€Å"the longing for meaning is something we all share, pa...

E-Commerce Essay Example | Topics and Well Written Essays - 500 words - 2

E-Commerce - Essay Example and use a variety of e-commerce applications, which make their businesses more efficient and help them to meet the most sophisticated customer needs. Generally, e-commerce applications cover a variety of systems and techniques, which businesses and entrepreneurs can use to meet their business and consumer objectives. Supply chain management, e-tailing and procurement, auction, commercial websites, and search engines are widely used to promote the popularity and efficiency of online businesses. In this context, a supply chain is, probably, the most popular and well-known form of e-commerce application. A supply chain can be generally defined as â€Å"a set of relationships between a number of companies who have a symbiotic relationship with each other in that one company supplies commodities or services to other companies which, in turn, supply commodities or services to other companies, and so on† (Kalakota & Robinson, 2005). That e-businesses all over the world apply to the benefits of supply chains is not surprising, for the latter have already become a conventional form of making business and an efficient instrument of establishing close relationships between suppliers and customers, as well as between them and their partners. However, supply chain management solutions would not suffice, to bring e-commerce to the current point of evolution: today, businesses and entrepreneurs online can use a variety of other applications, including e-tailing and procurement. E-tailing is a popular form of making business online, which implies the use of archetypal solutions similar to those at Amazon.com. E-tailing is the general form of selling goods online, and is often treated as a synonym to e-commerce, e-business, and business-to-customer transactions online. Amazon is, probably, the brightest example of how e-tailing works in practice: Amazon encompasses a variety of different applications and solutions that allow customers making purchases online, tracking their

Real Estate .Adding to and appraising the value of property Essay

Real Estate .Adding to and appraising the value of property - Essay Example The size of the residential market has shown a consistent increase from ?753 billion in 2001 to ?2369 in 2009 (www. ipd.com/linkclick.aspx). According to the UK IPD residential index of 2009, based on a sample of 11,143 properties covering ?3.9 billion at the end of December 2009, the returns on residential complexes consistently increased in 2009. Moreover, out of the total capital market value of ?3.81 billion for the UK property market, 20.9% is based in the south east, the zone within which the city of Reading falls into. In the south eastern area, the capital growth was 10% and income returns were 4.8%. Hence at the outset, it may be stated that this area generally appears to be a viable from the point of view of investment over a long term, because property values have generally been good over the long term. Income returns were 2.9% in 2009 and capital growth was 8.1 (www.ipd.com). For commercial properties, the income return was 7.4, but capital growth had dropped to -3.6. Whe n returns are annualised over a period of five years, the south eastern region demonstrated income growth of about 5% but no capital growth (www. ipd.com/linkclick.aspx, p12). ... The levels of associated risk were also higher for commercial properties, i.e, 13.0 as compared to a return of 6.0 (www. ipd.com/linkclick.aspx, p21). Projections which have been made on real annualised returns from real estate show a loss of -11% over a three year period and -1% over a 5 year period, such that any proposal for the future on the Sulis property in reading needs to factor in some potential losses that could arise in the investment being considered. The real income growth has been steadily dropping in commercial real estate; when real capital growth in commercial property is taken into account over a fifty year period, i.e, inflation minus 1.2% per year for commercial property (www. ipd.com/linkclick.aspx, p24). Annualised rental growth over a nine year period was 0.78% for commercial properties. In terms of current asking prices for commercial property, the general commercial locations around Valpy street in reading are being offered at prices ranging from 650 to 700 p er square foot and the asking price rents for offices are in the range of ?1200 to ?2500 depending upon the size of the individual units. The economic recession over the past four years has impacted upon the real estate market in reading, as in other parts of the country, by creating a glut of distressed properties being offered for sale because they are foreclosed and unable to keep up with payments. Interest rates have remained low, which has been a boon for those on mortgages with low interest payments. While low interest rates are advantageous for buyers at the present time because it allows them the opportunity to acquire a fixed rate mortgage, at the low rate, it also requires a much higher down payment,

Black People Essay Example for Free

Black People Essay Tar Baby Toni Morrison’s novel might for some be a novel of cultural awakening. One also might at their first reading and perhaps also by reading the different studies made on Tar Baby, restricted to an interpretation that sees Jadine, Morrison’s protagonist, as woman who has, consciously or unconsciously, lost her â€Å"ancient properties† (305) and internalized the values of a white culture. Jadine has totally disconnected herself from her racial identity and cultural heritage. This reading is supported by the fact that Jadine has got her education in Europe with the financial assistance of Valerian Street (her aunt’s and uncle’s employer). Paraphrasing Marylyn sanders Mobley – the characterization of the protagonist, Jadine, draws attention to a fundamental problem as one that Morrison wants to affirm the self-reliance and freedom of a black woman who makes choices for her own life on her own terms. She also seeks to point out the dangers that can happen to the totally self-reliant if there is no historical connection. While the conflict in Tar Baby is undoubtedly â€Å"between assimilation and cultural nationalism represented by the sealskin coat Ryk has given her and the pie table† (Rayson, 94), the limiting categories which Jadine is continually forced into do not come from the white characters but primarily from the black community in which she finds herself because she (Jadine) has embraced white stereotypes along with white culture. While Valerian is portrayed as the traditional master-figure in the novel, it is actually Son, Sydney and Ondine, and the folk past represented by the different women in different places that try to conquer and dominate Jadine, who retain and represent their culture in the very colour of their skin. On the other hand, one could argue that it is as a result of Jadine’s university education in Europe and her career that further draws her away from her culture and identity and therefore (paraphrasing Mobley in Toni Morrison critical perspectives past and present) contributes significantly to the emotional and spiritual uncertainty that plague her as well as the many different roles that are imposed upon her by her aunt and uncle as well as the ‘society’ that caused her to seek upward social mobility. Sydney and Ondine, Jadine’s uncle and aunt in the novel can be seen as representative of one of the tar pits for Jadine. They do not accept all black people equal in the community in which they live because they employ racial hierarchies. Ondine sees herself as the only woman in the house (209), while Sydney notes more than twice that he is a Philadelphia Negro, â€Å"the proudest people in the race† (61). They seem to have a clear vision of what they want for Jadine their niece. As the story progresses, though, it becomes clearer that it is not actually a question of what they want for Jadine but what they want of her or expect her to do. In addition to them wanting Jadine to provide them safety and credit for their race, Ondine admits by the end of the novel, â€Å"maybe I just wanted her to feel sorry for us [ ] and that’s a lowdown wish if I ever had one† (282). Jadine understands that Sydney and Ondine â€Å"had gotten Valerian to pay her tuition while they sent her the rest† (49) and Ondine keeps reminding that she â€Å"would have stood on her feet all day all night to put Jadine through that school† (193). Ondine sees Jadine as her â€Å"crown† (282), and she and Sydney are continually â€Å"boasting† (49) about Jadine’s success to the point that Margaret calls Ondine â€Å"Mother Superior† (84). In return, they seem to want Jadine to offer them safety for the rest of their lives as Ondine claims that â€Å"Nothing can happen to us as long as she’s here† (102). They are not comfortable with the idea of Jadine marrying Ryk, who is â€Å"white but European which was not as bad as white and American† (48), but they are terrified of her running off with a â€Å"no-count Negro† (193) like Son. Although their views on racial hierarchies seem to alter from time to time, on the outside they seem to want what is best for Jadine. Jadine refute Ondine’s views of black womanhood when she tells her some of the things that are expected of her from society Jadine tells Ondine that: â€Å"I don’t want to learn how to be the kind of woman you’re talking about because I don’t want to be that kind of woman† (282). This, according to Rayson (1998), might be interpreted as Jadine’s â€Å"rejecting the roles of mother, daughter, and woman to stay the tar baby† (Rayson, 95), however it marks her becoming aware of what kind of woman she is by the end of the novel. Jadine‘s inclination toward upward social mobility leads to her separation from the Afro-American roots and the tar quality that Morrison advocates. This kind of flaw in Jadine effectively disqualifies her as a black woman capable of nurturing a family and by large the community. Jadine‘s perception of an ancestral relationship from which she is estranged occurs when she sees an African woman in a Parisian bakery. When she is celebrating her success as model evidenced in her appearance on the cover of Elle, Jadine becomes nervous or perhaps uncomfortable by the African woman in yellow attire. She triggers an identity crisis in Jadine at the moment when she should have felt more secure with her professional achievement assured by beauty and education. In his African woman, Jadine catches a glimpse of beauty, a womanliness, an innate elegance, a nurturer, an authenticity that she had never known before: ? That woman‘s woman – that mother/sister/she/; that unphotographable beauty? (p. 43). By calling the African woman ? that mother/sister/she,? J. Deswal (online source â€Å"Tar Baby- Shodhganga) claims that â€Å"Morrison presents a threefold definition of womanhood which can thrive within the confines of family and community only. The three eggs she balances effortlessly in her ? tar-black fingers? (p. 44) appear to Jadine as if the woman were boasting of her own easy acceptance of womanhood†. Wendy Harding and Jacky Martin in A World of Difference: An Inter-cultural Study of Toni Morrison explain the importance of the African woman‘s presence as such: â€Å"Whereas Jadine has just been rewarded for her conformity to Western ideals of feminity, the African woman suggests a more powerful version of black womanhood. Like some fertility goddess, she holds in her hand the secret of life. She is the mother of the world in whose black hands whiteness appears as something as easily crushed as cared for (71). When Jadine measures herself by the idea of black womanhood that she sees in the African woman the insecurities of her rootless condition surface in her mind. The women in yellow makes Jadine confront her female role and her sexuality†. Jadine sees ? something in her eyes so powerful? (p. 42) that she follows the woman out of the store. The writers also claim that â€Å"As a symbol of repudiation of Jadine‘s westernized lifestyle, the African woman ?looks right at Jadine? (p. 43) and spits on the pavement†. Jadine hates the woman for her spitting, but what she cannot do is escape feeling ? lonely in a way; lonely and inauthentic? as she tells the readers on page 45. When the sense of self is based on the denial of one‘s ethnic roots, one is certain to experience mental chaos and alienation. So, the woman‘s insult to Jadine had the powerful effect of challenging Jadine‘s choices: her white boyfriend, her girlfriends in New York, her parties, her picture on the cover of Elle and the way she lived her life. One can say that it is as a result of the African woman that Jadine desided to visit her aunt and uncle on the island. Jadine is confused and even questions her plans to marry Ryk, her white boyfriend: I wonder if the person he wants to marry is me or a black girl? And if it isn‘t me he wants, but any black girl who looks like me, talks and acts like me, what will happen when he finds out that I hate ear hoops, that I don‘t have to straighten my hair, that Mingus puts me to sleep, that sometimes I want to get out of my skin and be only the person inside – not American – not black – just me? (p. 45) It is through Son, however, that Morrison offers Jadine the ultimate opportunity to ‘redeem’ herself to her heritage, adapt it and revive her womanhood. Son picks up from where the African woman left off in a sense by making Jadine confront her inauthenticity. Jadine and Son enjoys their stay in New York because it is the place where Jadine feels at ease. She feels loved and safe: ? He ‘unorphaned’ her completely and gave her a brand-new childhood? (p. 231). In turn, Son is encouraged by her need and by his apparent ability to redefine Jadine culturally and emotionally. Son insists that he and Jadine goes to Eloe his hometown where Jadine will see how Son is rooted in family and cultural heritage. He attempts to rescue Jadine from her ignorance and disdain for her cultural heritage, trying in a sense to mould Jadine into the image of his black female ancestors. Son assumes that a relationship with Jadine will mean that they will have children together. He presses claims for family and community: ? He smiled at the vigour of his own heartbeat at the thought of her having his baby? (p. 220). Thus, he wants Jadine to love the nurturing aspects of home and fraternity. He is fed on dreams of his community women. The dreams of ? yellow houses with white doors? and ? fat black ladies in white dresses minding the pie table? (p. 119) are nourishment to Son. Sandra Pouchet Paquet (The ancestors as foundation in their eyes were watching god and tar baby) observes: ? In Son‘s dreams of Eloe, the African-American male ego is restored in a community of black man at the center of a black community. But however appreciative Son is of the beauty, the strength, and the toughness of black women; his vision is of male dominance; of the black women as handmaiden? (511). The image feminity that Son cherishes – of the black woman taking passive role as a nurturer of the hearth – is flagrantly opposite to Jadine‘s perception of the modern black woman. This terrifies Jadine and narrows the possibility of their forming a family. The modern, educated black woman seems to snivel at the aspects of traditional female- specific role as the nurturer of hearth and home. Decadent white values and life style thwart the black woman’s vital roles of building families and raising children. The modern black woman cannot be a complete human being, for she allows her education to keep her career separate from her nurturing role. The black woman is increasingly becoming able to define her own status and to be economically independent. She tries to seek equality in her relationship with men. Robert Staples gives an insight into the faltering dynamics of modern couples: ? What was once a viable institution because women were a subservient group has lost its value for some people in these days of women‘s liberation. The stability of marriage was contingent on the woman accepting her place in the home and not creating dissension by challenging the male‘s prerogatives? (125). The black woman‘s intrinsic quality of ? accepting her place in the home? is Morrison‘s tar quality. However, in advocating the tar quality Morrison does not admonish the educational and professional accomplishments of the black woman. In fact, the black woman is expected to achieve a balance between her roles in the domestic and professional fields. â€Å"It is the historical ability of black women to keep their families and careers together. In an era where both the black male and female seek to fulfill individual desires, relationships falter and, consequently, the prospects of the propagation of a family are not too bright. Jadine‘s tar quality is submerged by the white-like urge for freedom and self-actualization. As a result, she finds the conventions of black womanhood antithetical to her own value system†. At Eloe, Jadine is determined to resist rigid male-female role categorization. Jadine cannot ?understand (or accept) her being shunted off with Ellen and the children while the men grouped on the porch and after a greeting, ignored her? (p. 248). While at Eloe, Jadine is provided with yet another chance to attain certain qualities that is for black women. She is accustomed to living an upper-class white lifestyle so she finds the people of Eloe limited and backward. Their stifling little shacks are more foreign to her than the hotel-like splendor of Valerian‘s mansion. She stays in Aunt Rosa‘s house where she feels claustrophobically enclosed in a dark, windowless room. She feels ? she might as well have been in a cave, a grave, the dark womb of the earth, suffocating with the sound of plant life moving, but deprived of its sight? (p. 254). It is in this very room where Jadine and Son were having sex that she had a second awakening vision, which is more frightening than the one she had in Paris about the African Woman. Here, Older, black, fruitful and nurturing women – her own dead mother, her Aunt Ondine, Son‘s dead wife, the African woman in yellow and other black women of her past – become a threatening part of Jadine‘s dreams: I have breasts too,‘ she said or thought or willed, I have breasts too. ‘ But they didn‘t believe her. They just held their own higher and pushed their own farther out and looked at her,? (p. 261) and ? the night women were not merely against her not merely looking superior over their sagging breasts and folded stomachs, they seemed somehow in agreement with each other about her, and were all determined to punish her for having neglected her cultural heritage. They wanted to bind the person she had become and choke it with their breasts. The night women?accuse Jadine for trading the ? ancient properties? (p. 308) of being a daughter, mother, and a woman for her upward mobility and self-enhancement. All these women are punishing Jadine for her refusal to define herself in relation to family, historical tradition and culture. As they ‘brandish’ their breasts before her eyes, they mock and insult her with their feminity. Jadine finds these women backward and sees no self-fulfilling value in the roles that they serve. However, she is constantly haunted by dreams of the black female image that she seems to have lost throughout life. Ondine express shame and disappointment over her lack of concern for her family, the African woman, at the Parisian bakery, spits at her in disgust and the night women, in the vision at Eloe taunt her with their nurturing breasts. Having refuted her own black culture and heritage, Jadine face the consequence of a divided consciousness and a mental death. Her decision to end the love affair with Son— ? I can‘t let you hurt me again? (p. 274) is an evidence of her shunning womanhood and losing her Afro- American roots as she chooses Ryk her white boyfriend over Son who refused to become the person or image that Jadine wants him to be . Jadine is compelled to make her choice and she decides that it is in Paris, away from Son, where there are prospects of financial success and personal independence. She doesn‘t want what Son and Eloe have to offer: To settle for wifely competence when she could be a beauty queen or to settle for fertility rather than originality and nurturing instead of building? (p. 271). Jadine makes it clear to the reader that she is self-sufficient and independent of men, family and community.

Positioning of Apple, Blackberry and Nokia

Positioning of Apple, Blackberry and Nokia Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word Computer on January 9, 2007, to reflect the companys ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors labor, environmental, and business practices. Segmentation: According to Michael J. Croft (1994), segmentation is to divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users. Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in todays market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the average customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) Geographical bases (states, regions, countries) Behaviour bases (product knowledge, usage, attitudes, responses) Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the following things in mind: Segments or target markets should be accessible to the business Each segmented group must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Apple is such a band whose core competence in innovation. For apple to keep its market share it needs not only to concentrate on its research and development but also on segmenting its market efficiently and reaching them with its new products. Customers View of Segmentation: Customers segment themselves and take no notice of how companies segment their market(s). When choosing between competing products and services, customers select the proposition that meets their needs better than any other. To win market share, therefore, a company must ensure that their offers meet these needs better than any other at a price they perceive as providing superior value for money (which does not necessarily mean it has to be the cheapest). As this is how customers operate in a market, then a segmentation project should have these as its segmentation criteria. On its own this approach to segmentation, while able to provide you with an invaluable insight into how to win a customers business, still requires you to know how to reach them. The input to this part of a winning proposition, provided by a detailed understanding of who the customers are and where they are to be found, is clearly very important and plays a crucial part in our segmentation process. In addition, by really understanding what underpins a customers choice we gain an insight into their motivations, which will lead you to understand what promotional stance to take? Interestingly, all the reputable marketing books and marketing courses which look at the alternative approaches to segmenting markets include needs-based segmentation (sometimes called benefit segmentation) in their reviews. They also conclude that needs-based segmentation is by far the most successful approach. This is the approach taken by The Market Segmentation Company, for which we have developed a series of practical steps, tried and tested in numerous markets around the world, and incorporated into our segmentation process. Positioning of Apple, Blackberry and Nokia: Blackberry handset is no longer concerned with the occurrence of iPhone. Because of not all people switch off from their Blackberry handset to iPhone gadget, this statement was stated by researchers from UBS Investment Jeffrey Fan after successfully interviewed 222 people in UK and 106 people in United States when they would buy iPhone 3G. According to Cellular News, 106 of iPhone buyers in United States, only five people, or 4.7 percent are Blackberry users. In fact, three of that number doesnt intend to sell their Blackberry after buying Apple iPhone. About 30 percent of 106 people use Motorola and Samsung. With each contributing is 15 percent, said the Cellular news. In UK, from 222 people who purchased the iPhone, only eight people or 3.6 per cent claiming to have it switch from Blackberry to iPhone. Only one person is interested in using them, iPhone and Blackberry. However, 18 percent of these respondents claim to have a corporate Blackberry so that they cannot take down the handset made by Research in Motion (Rim). From 222 people in UK, the 28 percent is former Nokia users, while 20 percent is former Sony Ericsson users, Fan explained. Fan detailed more about this research, although the research is limited, but it can prove that the market segment of Blackberry and iPhone users is very different so it will not become a significant threat to Rim. In above countries, the majority of iPhone 3G buyers have used first version of iPhone. In UK is about 29 percent and in United States is about 37 percent. Even, some iPhone operator in several countries also sells Blackberry handset as alternative of iPhone by selling Blackberry with cheaper price. For example, the T-Mobile of United States reduced the price of Blackberry Curve by USD 50, to USD 99. According to Wilbur Schramm (1954), Schramms third model is based on the convergence or network approach. Due to various kinds of noise there are chances that the message gets distorted till it reaches the receiver, to overcome the problem he introduced the concept of feedback which helps the sender to modify the information from what he observes or hears from the receiver or the audience. The communication process now takes a circular form as both parties take on the roles of sender and recipient. Schramms model emphasizes on the importance of feedback for the information to reach the receiver in the same manner as desired by the sender. Feedback is essential in the business environment to ensure that the constituencies interpret the information correctly from the companies. Apple, Blackberry and Nokia: The iPhone was growing explosively, but its market share was barely a third of Nokias 68 million smart phones. Despite the massive coverage of the iPhone success in the United States, RIM with its Blackberry still leads the U.S. Smartphone market, with a share of over 30%. Apple had less than 30%, while Android-based phones (Google) were catching up fast. In the second quarter of 2010, Nokia held onto 33% of the mobile phone market. In the Smartphone market, Nokia sold 24 million such devices, up 42% from a year earlier. The overall Smartphone market grew at about the same rate, so Nokia held its share from a year ago, at 40.3%, and actually grew share slightly from the first quarter of this year. So in the global Smartphone rivalry, Nokia still had the lead, while RIM and Apple followed. The winners of the Smartphone market will be determined by global success. So is Nokia; in so much internal turmoil that it is reportedly considering replacing its CEO. Despite the softening of Nokias market share in the United States, Nokia has managed to expand its global position, especially in the high-growth large emerging markets; including China, India, Brazil and Indonesia. In a global rivalry, it would be a fatal mistake to think of these markets as second-tier. Apple is yet to open a store in India. India has such a huge market. Nokia with leading market share in India Apple should look at it if it sights at global leader in mobiles. True, until the 1980s, the lead customers in the most advanced industries were still in the United States, Western Europe and Japan. The G-7 nations dominated talks on international economics. And what was good for California was good for the world. Today, the lead customers are increasingly in the emerging world. The G-7 has been replaced by the G-20. The U.S. market is no longer enough for global leadership. In the global markets, the new mantra is, to paraphrase Frank Sinatra: If you can make it in Shanghai, you can make it in New Delhi, too. And yet, as Nokia has found out the hard way, the United States remains necessary for sustained global success. And the U.S. market is the main source of concerns about Nokias corporate future. In high-tech business, a solid presence in the United States is not just about a market share. It is about ensuring a role in cutting-edge innovation. Apple has hugely targeted youth and people having higher interest in technological products. The major setback for apple is it doesnt support office applications. Apple needs to concentrate on overseas expansion of its market. It is able to reach its target audience in some of the developed countries, but not having full length operations in a country like India is a big loss for any industry. Apple Ad Campaigning: In the past two decades, Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. Their most significant ad campaigns include the 1984 Super Bowl commercial, the 1990s Think Different campaign, and the iPod people of the 2000s. Apples portable music player, the iPod, has been showcased as a piece of contemporary art in New Yorks Museum of Modern Art. Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwells 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures-including artist John Lennon and social activist Mahatma Gandhi. Apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaigns-at times re-creating a short film or music video shot-by-shot for its commercials. Some artists have documented entering into rights-negotiations with Apple, only to have Apple pull out of the discussions, then use the artistic imagery anyway. As a result, several lawsuits have been filed against Apple by artists and corporations alike, such as visual artist Louie Psihoyos and shoe company Lugz. These claims were later confirmed. In 1997, the Think Different campaign introduced Apples new slogan, and in 2002 the Switch campaign followed. The most recent advertising strategy by Apple is the Get a Mac campaign. Today, Apple focuses much of its advertising efforts around special events, and keynotes at conferences like the MacWorld Expo and the Apple Expo. The events typically draw a large gathering of media representatives and spectators. In the past, special events have been used to announce products such as the Power Mac G5. Apple Branding: Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumers mind. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. Apple Computers is the epitome of self-empowerment and self-fulfilment combined in one brand. How else to describe a Cult Brand whose original slogan for the Macintosh was, the computer for the rest of us? Of course, the rest of us were those brave individuals who wanted to control their own destinies and break free of the systems controlling grip and authoritarian ways. In the eighties, Apple painted this dark controlling force as being IBM, while in the nineties it became Microsoft and Bill Gates. As Christopher Escher, former VP of Corporation Communications, noted: They turned computers, which are essentially a product for business people to crunch numbers with, into symbols of self-realization and liberation against social constraints. Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple br and personality is also about simplicity and the removal of complexity from peoples lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. The 2009 results of Virtues ranking of the most social brands is in, and Apple came out on top.   Apple is one of the most powerful relationship brands, so its not surprising that people talk about it across the social Web.   In fact, Apples iPhone brand took the ultimate top spot in the list of the most social brands, while Apples iTunes brand ranked 6th, and the Apple parent brand ranked 8th.   Interestingly, according to an article from Adweek, the only other companies to have multiple brands ranked in the top 20 of Virtues list were Sony (for both the parent brand and PlayStation) and Microsoft. Apple was successful till the launch of Iphone4 but after the launch of Iphone4 it faced problems regarding the signal problem. The issue relates to the mobile phone signal, with users reporting a drop in signal strength when the phone is held. After knowing from the analysts that recalling Iphone4 would cost the millions, Apple boss Steve Jobs held a meeting after the launch and tried to suppress the problem by offering free bumpers for the customers perceiving it would boost the signal. But, there were still a lot of customers left behind un-satisfied. Positioning: In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market. It is widely recognized that Apple is a premium brand that demands and earns a price premium.   This price premium spans the entire Apple product line-up encompassing the Macintosh, iPod, iPhone, software, and accessories.   Apples positioning is aligned with targeting a less price sensitive customer.   As a result, Apples culture and internal activities are structured to meet the needs of these customers; strategists call this needs-based positioning.   Apple has thus created a culture and a set of activities to differentiate it from rivals in order to meet the needs of their target customers. If Apple were to attempt to compete for all customer segments, it would have to lower product prices.   The danger with such an approach is that it would not only undermine and erode the companys premium brand image but it would also undermine the companys culture and internal activities. Andreasen and Kotler, (2008) suggest three levels of product features. They are: Core, Tangible, and Augmented (Refer to appendix 1). Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more than just a camera they are purchasing memories. For Apple core product is its brand. Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchase your one. The strategy at this level involves organisations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors. These are tangible. IPhone come with a beautiful packing. Apple made iTunes the activation agent for the IPhone, thus making customers familiar with its product. Augmented product: What additional non-tangible benefits can you offer? Competition at this level is based around after sales service, warranties, delivery and so on. John Lewis a retail departmental store offers free five year guarantee on purchases of their Television sets, this gives their `customers the additional benefit of piece of mind over the five years should their purchase develop a fault. Apple has setup a Genius bar and offers warranty for the product. This helps its customers to have confidence in the brand thus enables them to buy their product. Apple took care that its product not reaching the decline stage. When 2G seemed to reach decline stage it came forward with 3G and it continued till 4G.Each time it kept on increasing the price which benefited the company. Competitor Actions: Brand attitude also depends on competitor actions. A downturn in Hewlett-Packards attitude occurred during two quarters in which Canon ran some hard-hitting comparison advertising about Hewlett-Packards printers, the most visible Hewlett-Packard product with respect to advertising exposure. More dramatic was the impact of Windows 95. A product intended to neutralize Apples user-friendly comparative advantage, on Apples brand attitude. For the first quarter of 1994 (when Techtel respondents, some of whom were beta version testers, first began to provide opinions about Windows 95) to the fourth quarter of 1997, we find a very strong negative interrelationship (i.e., a correlation of -.95) between the attitudes toward Apple and toward Windows 95. Conclusion: Brand is all-important. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Ample not only recruits new customers, it retains them i.e. they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them Apple is definitely perceived as a premium brand from the customers perspective. But in case of Iphone4, Apple lost reputation from its customers. It felt in a race for cannibalizing their own products and tried to skim off the profits. Even it tried to repair its lost reputation from the customers it was not acceptable from such highly perceived company. Customers expect high valued products from Apple they might take all possible measures to care about its next product. Else, they may fall behind by miles in this market competition. Biblography: Brassington, F., Pettitt, S. (2007). Essentials of Marketing. Essex: Prentice Hall. Dibb, S., Simkin, L., Pride, w. M., Ferrell, O. C. (2006). Marketing Concepts and Strategies (5th ed.). London: Houghton Mifflin. Fill, C. (2007). Communications: Contexts, Strategies and Applications. London: Financial Times Press. Johnson, G., Scholes, K. (2008). Exploring Corporate Strategy: Text and Cases. London: Prentice-Hall. Kotler, P., Armstrong, G. (2006). Principles of marketing. New Jersey: Pearson Education Inc.

Land Opportunity

The American West was viewed as a land of opportunity and success for many people of different racial and financial backgrounds during the time between 1865 to 1890. However, the extent of success from the opportunity varied on multiple factors. For the homesteader, opportunity was based upon good weather conditions and hard work but mostly only large scale corporations succeeded. Mining provided little for the average miner; large mining industries profited instead.. At some point West was the land of opportunity and at the same time it was not a land of opportunity for Native American Indians and Minorities.The Homestead Act of 1862 was one of the most significant and enduring events in the westward expansion of the United States. It gave 160 acres of western land to anyone who promised to work the land for five years. This encouraged many immigrants to come to the United States and help settle the West. But the land was too arid for a homesteader to manage 160 acres. Life was hard in the west because of the harsh environment. They had sand storm and droughts, made impossible for farmers to farm. Very few actually made it work and managed to keep their homesteads.Opportunity was unpredictable for the average person, corporations benefited largely from the West (i. e. railroads). When the Transcontinental Railroad was finished in 1869, railroad tycoons realized the opportunity for railroad exploitation and then a railroad boom followed the economic recovery in 1878. Expansion of the railroads brought trade, settlers, and towns. Mining also played a major role during that time period. Gold, Silver, Lead, Copper, Zinc were traded with other countries which helped our nation’s economy.Ethnocentrism was the root of the problem for Native Americans and contributed their downfall and their loss of land and livelihood. Indians were pushed off their native lands onto reservations. Immigrants struggled to reach equal work standards and pay as whites. In conclusi on, at some point American West land helped build up United States economy. Railroad made it easier for people to travel and to trade with other countries easily. But Homestead Act made it impossible for people to farm because of the the bad soil.

Is evil really the nature of mankind Essay

Is evil really the nature of mankind? Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Man is assumed to have morals. Morality can be defined as the ability to come up with ruled and adhere to them to the letter coupled with the ability to discern right from wrong. This raises the question whether man does wrong on purpose. Is man born evil in nature? People will go to great lengths just to fulfill their personal desires even if it goes against all morality. This essay seeks to show the depravity of man as epitomized in the allegory Young Goodman Brown.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The allegorical tale was set in the Puritan setting of the early 17th century. The writer sought to expose human depravity through the main character. Human beings hide behind masks to cover up their tracks. In modern day society people engage in all sorts of activities and use their positions, family legacy and upbringing as cover up. Goodman is a symbolic representation of this. He embarks on a journey to the witches’ meeting while he proclaims an upbringing that condemns such acts.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The choice of diction, characters and colloquial expressions such as Faith and Young Goodman explicitly exemplify the paradoxical nature of man. During the setting of the novel, the Salem trials in which witches were executed were taking place. Man engages in practices that are biblically and morally evil. The minister, Deacon Gooking and Goody Cloyse are all involved in the cult. This exposes man’s folly evil nature since even those who are perceived as the righteous in society engage in questionable practices.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story explicitly exposes follies in society. It is also a means in which the writer sympathizes with the beliefs and society in the Puritan religion. The church elders in the community take part in witchcraft. The story is arguably one of the best since it ridicules as well as exposes the evil nature of man. References Hawthorne, Nathaniel. Young Goodman Brown. Charlottesville, Va.: University of Virginia Library, 1996. Source document

PHP Web Page Redirect Script

PHP Web Page Redirect Script A PHP forwarding script is useful if you want to redirect one page to another so that your visitors can reach a different page than the one they land on. Fortunately, its really easy to forward with PHP. With this method,  you seamlessly transfer visitors from the web page that no longer exists to the new page without requiring them to click a link to continue. How to Redirect With PHP On the page that you want to redirect elsewhere, change the PHP code to read like this:   ?php header( Location: yoursite.com/new_page.html ) ; ? The  header()  function sends a raw HTTP header. It must be called before any output is sent, either by normal HTML tags, by PHP,  or by blank lines. Replace the URL in this sample code  with the URL of the page where you want to redirect visitors. Any page is supported, so you can transfer  visitors to a different webpage on your own site or to a different website entirely. Because this includes the  header()  function, be sure  that you do not have any text sent to the browser before this code, or it will not work. Your safest bet is to remove all the content from the page except for the redirect code. When to Use a PHP Redirect Script If you remove one of your web pages, its a good idea to set up a redirect so that anyone who bookmarked that page is transferred automatically to an active, updated page on your website. Without the PHP forward, visitors would remain on the dead, broken, or inactive page. The benefits of this PHP script are as follows: Users are redirected quickly and seamlessly.When the  Back  button is clicked, visitors  are  taken to the last viewed page, not the redirect page.The redirect works on all web browsers. Tips for Setting up a Redirect Remove  all code but this redirect script.Mention on the new page that users should update their links and bookmarks.Use this code to create a drop-down menu that redirects users.

Center571500 Essays - Economy Of China, World Wide Web, Economy

Center571500 Essays - Economy Of China, World Wide Web, Economy center571500 TENCENT Location: Astana Course Code: MGMT621 Course Name: Strategic Management Professor: Stephan J. Wirtz , MA, MBA, DDA Student(s) Name(s) : Nurzhan Sikhimov Identify and explain Tencent's value-creating capabilities and core competencies. By being able to gather over 780 million users in the course of a decade and a half, Tencent demonstrated that the company had superior capabilities to innovate and integrate its activities. By 2010, Tencent grew to be the third largest internet company in the world by market capitalisation , after Google Inc. and Amazon.com Inc. Unlike Google, whose core competency was based on a single business unit and their vast bulk of revenues came from online advertisements, Tencent's core businesses offered two major services: communications and online entertainment. As such, Tencent charged the direct users two types of fees, communication service fees (bundled with fees collected by telecommunication providers) and entertainment service fees (pay-as-you-go). Payment to the company could be done through banks, internet cafes, telecom operators and broadband service providers, as well as via prepaid cards and the notable Q coins. Q coins were accepted by mo re and more online stores and gaming sites. The broad range of payment methods enabled by various financial institutions was a key indication of Tencent's leverage on strategic partnerships Analyze the causes and driving forces that motivated Tencent to launch its e-commerce strategy. According to Penrose, motivations for diversifications can be categorized into internal and external inducements of growth. Internal inducements are certain conditions or characteristics within a firm that were unused, such as unused productive services, resources, and special knowledge. External inducements, on the other hand, are new opportunities that arise from the changes in the external environment, such as technological changes, policy changes, institutional and cultural changes that drive and demand the firm to grow. Furthermore, growing competencies and knowledge among staff gave the firm strong incentives to grow too. "That the knowledge possessed by a firm's personnel tends to increase automatically with experience means, therefore, that the available productive services from a firm's resources will also tend to change." The rationale behind Tencent's business diversification can be summarized as follows: Capitalizing on core competencies Based on a record of outstanding financial performance and excellent cash reserves, Tencent invested strategically in games, from games developers to popular titles, to leapfrog ahead of former leading firms. Increasing market power Maintaining growth The excellent financial performance and cash reserves represented an existence of unused resources, supporting the company as it developed its capabilities in a specific functional area, RD, resulting in the opening of localized RD facilities in different regions of China to continue the company's development in its service localization strategy. Reducing risks Tencent was distracted by unexpected external challenges. The gold rush atmosphere surrounding the internet began to be tamed by an increase in the number of regulatory measures by the Chinese government. An unpredictable and intermittent government crackdown on spam and anti-social content compelled the company's management to examine threats to its core instant message business. China Mobile, a crucial partner for Tencent's operations, followed the government directives to filter "bad" content by blocking certain content providers from sending text messages. The episode was an early warning that China's strict censorship regime could start to have an adverse impact on the country's internet boom. The company's president, Martin Lau, commented that the company might feel a negative impact from the regulatory environment, and that China Mobile's action had produced collateral damage for the industry. Analyze the rationale for business diversification, especially in the rapidly changing internet industry in China. E-commerce market is booming, due to the existence of multiple factors which stimulate the development In 2015 in China,penetration rate of online shopping reached to 56%. This means there is a huge space to further development comparing with the most-developed countries, anda great opportunity to companies coming to China. Although there are many factors which are promoting the trend, the main reasons can be summarized in a set of main points: Population : Until June 2015, China has 668 million netizens, 594 million mobile phone users and 374 million online shoppers. This leads us to a great size of online shoppers and a strong demand in domestic market.

Theories on Crime Comparison Essay Example | Topics and Well Written Essays - 1000 words

Theories on Crime Comparison - Essay Example ining moments for advancement of experimental strategy in criminology started in 19 century soon as criminology pioneers actualized them in the etiological exploration of wrongdoing (Toch, 1979). Besides, by then it has to be conceivable to study criminology in the logical way, despite the fact that ideas that included wrongdoing causation and establishment of current criminology started with a discriminating and balanced methodology of established criminology. Recognizing the reason for wrongdoing from the hypothesis point of view turned into a particular and significant undertaking of criminology. It is difficult to determine unmistakably criminological psychological hypotheses. The controlling standard in this passage is that mental speculations concentrate particularly on the impact of individual and family calculates on offending. Mental hypotheses are typically formative, endeavoring to clarify the advancement of culpable from youth to adulthood, and consequently in view of longitudinal studies that catch up people over the long haul (Wortley, 2011). The accentuation of such hypotheses is on progression as opposed to intermittence from youth to adulthood. A typical presumption is that the requesting of people on a basic develop, for example, criminal potential is generally consistent over the long run. Significantly, psychologists perspective offense as a kind of conduct that is comparative in numerous regards to different sorts of introverted conduct. Henceforth, the hypotheses, strategies, and learning of different sorts of solitary conduct can be connected to the investigation of wrongdoing. Lee Robins promoted the hypothesis that culpable is one component of a bigger disorder of reserved conduct, including substantial drinking, medication taking, careless driving, instructive issues, livelihood issues, troubles seeing someone, etc. (Vold, Bernard & Snipes, 2002). This is the premise of the psychiatric grouping of solitary identity issue. Robins likewise

A New Model for Change Essay Example | Topics and Well Written Essays - 500 words

A New Model for Change - Essay Example These stages are saying goodbye which is having the commitment to leave how things used to be, shifting into neutral which is the middle ground between the old practice and the change which is desired to be executed, and moving forward which involves embarking in the set direction. Leaders should be aware of these stages, move from one stage to another by avoiding the tendency to be stuck. Understanding transition is one of the requisite for managers. For one, they are advised to bear in mind that their people need to be given some time in order to internalize the desired change. Also, managers should clearly identify the reasons why some of the employees are hesitant to embrace the transformation which is instituted. And lastly, they should realize that people are often held back not by the changes themselves but by the process of transition. The transition can be smoothly managed by the employment of a coach who oversees the process that the manager is going through to bring about the needed change. This is important because of a manager is less from being well-rounded and might be inclined in only in one functional area.